James Sweet, N-1-1, Fairfax

N-1-1, founded by James Sweet in 2012, makes mobile apps for crowdsourcing emergency response. In an emergency, N-1-1 mobile apps let anyone alert off-duty EMTs, medical personnel, and other responders who are nearby and can quickly come to provide aid.

Being a small start-up owner, James knew that N-1-1 needed some additional help, and he came to Mason SBDC for the resources and support Mason SBDC provides to small business owners. Mason SBDC counselors have worked with James on a  number of topics including: product strategy, marketing, partnership opportunities, financing, and pricing. Working with Mason SBDC experts, James has learned the principles of user centric design and business model development. He has also learned how to prepare and deliver an effective pitch presentation to potential investors.

James recently launched a successful prototype ready to be developed into a final product. The N-1-1 team was able to raise $40k from the Startup Chile program and was invited to high level government safety data events. The N-1-1 applications have garnered a lot of attention from the Arlington County Fire Department and medical organizations. N-1-1 was the winner of the George Mason University Venture Camp Pitch Contest, a finalist at The Economist Innovation Forum at UC Berkeley, and the We Media's PitchIt! competition.

URL:http://n-1-1.webs.com/