2012 Michael Thornton, Visionary Consulting Partners – Fairfax
Founded in 2008 by Michael and Eleanor Thornton, Visionary Consulting Partners provides a diverse range of consultative services designed to enhance and support health care providers, community-based organizations, and public-health agencies. Visionary is a verified service-disabled veteran- and woman-owned small business, and is also SBA certified as an 8(a) and Small Disadvantaged Business.
Running a small business requires a wide range of skills. A successful entrepreneur must be able to cope with competition and constantly seek out new opportunities, and dealing with growth presents its own challenges. Michael Thornton came to Mason SBDC to discuss how to face the difficulties that arise from managing a growing company. He wanted to ensure that all marketing, financial, and business planning needs were met, and the strategy was well-developed.
Michael was matched with a variety of Mason SBDC counselors who were highly experienced in different perspectives. The counselors helped Visionary develop marketing strategy, including branding and powerful messaging for the website. Michael received help in budgeting and pricing support as well as setting a more effective accounting system for his company. The counselors also provided Michael financial counseling, such as a financial model and acquiring a loan to support the company’s growth.
Having the Mason SBDC support has made it much easier for Visionary to move towards its goals. In the past four years of working with Mason SBDC. Visionary has not only survived in a field crowded with larger and more established competitors, but also thrived. Visionary has dramatically increased their annual profit and now employs double the number of full-time employees than when they first began with the SBDC. Visionary is still growing strong and currently remains valued clients of Mason SBDC.
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