Beyond Google - Marketing and Managing on the Web Webinar Series

 

Drafting your ePolicy

Guidelines to Keeping Your Business on the Road to Success

Thursday, Feb 5 , 2015 12:15 PM - 1:15 PM EDT

Most Small Business owners think of and utilize Social Media as an outward facing, external communication medium for marketing purposes. It turns out that all digital communications can be used internally and externally to increase Small Business success on the Web and beyond. In this Webinar, we will take you through how to identify why your business needs a digital communications policy (“ePolicy”) to cover everything from email to blogging to Twitter and Facebook, so that you can not only protect your business and your employees, but also increase your Social Selling acumen! This is a one-hour Webinar overview of a full-day workshop, so it will be over the major milestones needed to write an effective ePolicy. However, with the right research and good templates, any Small Business owner should be able to take this information and put together a good ePolicy in just 2-3 hours. Join us and learn how to protect, streamline operations and market your business all with the mightiest tool, the written word!

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact. Each Webinar has allotted time for questions-and-answers at the end, so come with yours!

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

 

Recorded Webinar

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