The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Upcoming Webinars

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Small Business Web Presence
Digital Identity and Brand Planning on the Web, Mobile, & Social Media
March 22, 2017 12:15 PM - 1:15 PM EDT

For most Small Business owners, you recognize that you are a large part of the brand that is your business. People know you first then they know you as a service or product provider in your local community. However, there are some important elements to digital identity and branding no matter whether you are a separate brand, merged brand, startup business, or longtime community business. And, that’s the aim of this session--covering the critical elements to establishing a strong business identity on the Web, what Digital Business Strategist Ray Sidney-Smith called Web Presence.

What we will discuss in this webinar:

  • Defining a digital identity or brand for Small Business;
  • Outline the critical elements of a good brand on the Web, Mobile, and Social Web; and,
  • Show a few good examples of strong brand efforts by small businesses in local communities.

We will be available live to answer questions you have about marketing your business on the Web's largest business-focused social platform!

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How to Create a Content Editorial Calendar
April 6, 2017 12:15 PM - 1:15 PM EDT

“In preparing for battle, I have always found that plans are useless but planning is indispensable.” ~Dwight D. Eisenhower

Small Business owners frequently have to choose between getting the work done and planning to get their content marketing published. Whether it’s writing your next blog post, scheduling tweets in Hootsuite or another software, or recording a video or podcast episode, you feel behind the curve. You chalk it up to the nature of wearing multiple hats in Small Business and that’s what’s necessary to keep the lights on and the customers happy.

What if that didn’t have to be the case? What if you could organize your life and work around your content marketing production so that your business’ blog and website could garner more traffic from Google? In this Webinar, we will be teaching you how to manage your blogging, podcasting or YouTubing by setting up and using Ray Sidney-Smith’s content editorial calendar and content marketing methodology.

What we will discuss in this webinar:

  • A framework for how to engage with your community for Social Media, Local, and Mobile Web marketing.
  • How to create content efficiently.
  • How to design and manage a content editorial calendar using the latest Web technologies.

We will be available live to answer questions you have about how to create a content editorial calendar!

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Recorded Webinar

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