Beyond Google - Marketing and Managing on the Web Webinar Series

Understanding Big Data for Small Business

Thursday, October 2, 2014 12:15 PM - 1:15 PM EDT

Joanna Schloss, Business Intelligence and Analytics Expert, Dell Software, noted astutely in an Entrepreneur.com article (“How Small Businesses Can Embrace Big Data”), that “a look past the technical jargon will reveal that big data is about opportunity -- the opportunity to learn from your company's data in order to make smarter business decisions.” And, she’s absolutely right. If you have heard that the term “big data” and you’re unsure of what, why and how, then join us for this informative Web-based presentation (Webinar). In this one-hour Webinar including Q&A time, we will cover the what big data is, why this presents an amazing opportunity for Small Business to activate great business decisions, and how to start collecting and making use of this data in either low- or no-cost ways. We hope you join us for this information-packed session!

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

To register: https://www1.gotomeeting.com/register/882192920
For more information please contact Tracy Nayar at tnayar@gmu.edu

Log on a few minutes early to make sure you are up and running properly for the webinar.

Advertising on Google (AdWords)

Thursday, October 16, 2014 12:15 PM - 1:15 PM EDT

As Google’s service for business advertising (named “Google AdWords”) plainly says, “No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.” While the concept of advertising to the audience of the largest Internet search engine makes sense, and execution is pretty simple too, getting around the interface and developing your Internet advertising strategy within the Google AdWords, as well as using the AdPlanner and AdWords Editor, may need a bit of explanation to get you up and running. Well, wait no longer! We will present the ins and outs of using Google AdWords for Small Business in this information-packed Webinar. This one-hour presentation including Q&A will cover the getting around the Google AdWords interface, setting up basic ad campaigns, and outlining a proven strategy for success with AdWords for Small Business. We look forward to you joining us!

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

To register: https://www1.gotomeeting.com/register/304494648
For more information please contact Tracy Nayar at tnayar@gmu.edu

Log on a few minutes early to make sure you are up and running properly for the webinar.

Recorded Webinar

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