Live Webinars & Recordings

The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

Upcoming Webinars

Podcasting Your Way to Profitability - May 17th

Podcasting is the new radio. It’s here, and it’s here to stay. The demand for audio content outpaces video content for many reasons (most importantly is that you can’t watch videos while driving, walking, running, bicycling, and in many other situations where you can listen to audio). With the proliferation of smartphones in every pocket, and now home audio assistant devices (like Amazon Alexa, Google Home, and more) coming to homes and offices, audio is primed to be the content medium of choice for everyone. And, that means that Small Business has one of the greatest opportunities to get in the podcast market to spread the word locally or nationally about their products or services!

In this Webinar, we will cover:

  • Best-practices for planning a podcast with a marketing strategy that helps you make money;
  • How to choose the right technology and equipment for your podcast; and,
  • For those who don’t want to start a podcast, the secret to becoming a podcaster without launching a podcast.

Document Automation in the Cloud - June 14th

Often not discussed is the amount of time, energy and resources spent in managing documents in Small Business. It can take hours or even days to produce some documents, such as proposals, estimates, contracts, employment and vendor contracts, invoices, and other complex agreements. As well, little known is that there are ways to speed up the production process with Web-based tools today that allow you to automate a majority of your document production projects.

In this Webinar, we will cover:

  • Best-practices for determining what documents to automate and how to plan out document templates;
  • Where you can source document templates to speed up the document creation and automation process; and,
  • Tools that can help you build out document templates that can turn hours and days of work typing into mere minutes.

Finding, Training, and Managing Virtual Assistants: The Small Business Owner's Secret Productivity Tool - June 28th

The Small Business Owner's Secret Productivity Tool

While it may seem like successful Small Business owners were overnight successes and can multitask like a harried, four-armed Vishnu, it’s usually false. Successful Small Business owners frequently have several major failures under their belts, and they usually had a lot of help bringing their success to fruition. While we can’t guarantee success, we can provide tools to help you defeat the crisis of not having enough help to become successful.

Thanks to the openness, connectivity, and relative low cost of the Internet today, we now have the ability to work with many people over vast distances at affordable rates. Some of those people who can help your Small Business are Virtual Assistants (a/k/a VA’s). They have many different functions and abilities, work remotely, and we’ll discuss how to take best advantage of these valuable resources in this Web-based seminar.

In this Webinar, we will cover:

  • Best-practices for deciding what you can outsource to a Virtual Assistant;
  • Where to find and how to vet Virtual Assistants for your business’s needs;
  • How to effectively train Virtual Assistants so you don’t have to repeat yourself over and over again, especially if you work with several Virtual Assistants; and,
  • Tools that can help you manage your Virtual Assistants from anywhere.

The Best Marketing for Your Handmade Business - July 12th

Taking Your Craft Business to the Web

You have a passion. It’s your craft. And, now, you want to take it to market! But, you don’t know how to market your handicrafts on the Web. There are so many options and each seems like you need a masterclass just to get started.

We are going to demystify the process of taking your crafted goods and making them available for sale online. We’ll discuss the pro’s and con’s of using Amazon, Etsy, eBay, and other platforms, and resources to get started.

In this Webinar, we will cover:

  • How to develop a marketing strategy for custom-made handcrafted goods on the Web today;
  • What are the platforms and tools you can use to get your products to market; and,
  • Further resources to learn how to use these platforms and tools so that getting your products to market isn’t daunting. Some of it is time-consuming, but with the right help from technology, you can do it!

We will be available live to answer questions you have about marketing and managing your business on the Web, Mobile, Social Media, and beyond!

These Webinars, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, President of W3 Consulting, and Managing Director of W3C Web Services, providing affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting services focused on helping Small Business market and manage on the Web.Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Recorded Webinar

This is an embedded YouTube playlist of the “Google and Beyond: Marketing and Managing on the Web” series. This will display the latest Webinar archived from the series; if you want to see prior Webinars follow the instructions below.

Playlist Instructions