The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Upcoming Webinars

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Getting Found on Google
Search Engine Optimization for Local Small Business

June 1, 2017 12:15 PM - 1:15 PM EDT

Getting to the top of a Google Search Engine Results Page (SERP) is more complicate than ever today when updating and contributing content to your website, blog, and Social Media. For local Small Business, there is an added layer of trying to drive local Web and Mobile traffic to our websites, not traffic from national or international audiences who can’t buy or use our products or services. For the majority of local Small Business, most of your revenue comes from a five-mile radius from your business location. In this Web-based presentation, we’re going to talk about what you should do to create a Web presence that optimizes for a local audience.

What we will discuss in this webinar:

  • Who benefits from local Search Engine Optimization (SEO)...and why the answer is every business;
  • How to create a targeted local Web presence for your business; and,
  • Tools you can use to help you know you’re on the right track for getting found on Google.
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eCommerce Basics for Retail Small Business
Point of Sale - eCommerce - mCommerce solutions for Small Business

June 29, 2017 12:15 PM - 1:15 PM EDT

Selling online today is seemingly easier than ever! You hear the advertising online and in television ads on how easy it is to setup an eCommerce website and sell to your customers 24/7. Then, you go to actually do it and it’s another story. We hear this over and over again when clients have attempted eCommerce without knowing the right steps to get started. In this Web-based presentation, we will cover the basics needed to understand what you need to get started in eCommerce, and the tools available to get you there successfully...the first time!

What we will discuss in this webinar:

  • Best-practices for planning a Web-connected Point of Sale system;
  • Best-practices for planning and implementing an eCommerce or mCommerce solution for your Small Business; and,
  • Tools that can help you build out the above effectively for marketing and operational success, and that fits a Small Business budget.
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Recorded Webinar

This is an embedded YouTube playlist of the “Google and Beyond: Marketing and Managing on the Web” series. This will display the latest Webinar archived from the series; if you want to see prior Webinars follow the instructions below.

Playlist Instructions