The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social & Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Upcoming Webinars

People and the Web (Psychology/Sociology of Web Consumers)
 May 5, 2016 12:15 PM - 1:15 PM EDT
Psychology is the study of human behavior--what we observe ourselves and others acting on and reacting to. According to Google, marketing is "the action or business of promoting and selling products or services, including market research and advertising." And, the combination of the two when applied on the World Wide Web, Small Businesses owners can be perplexed on how to understand their target audience(s). This Webinar's mission is to shed some light on the principles of human behavior that apply to marketing to your potential and current customers using the Web.

This Webinar will cover:

  • psychological principles that can help you understand your potential and current customers better (consumer psychology);
  • how to best present material to customers on the Web (color, pricing, and sales);
  • the four identities you need to know about and how to engage them on your website/blog; and,
  • the power of permission-based marketing on the human mind.

Register
Click here to register: https://attendee.gotowebinar.com/register/8310247794015812867

Recorded Webinar

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