AI FUNDAMENTALS-Playbook Focus: AI for Marketing

AI is changing how customers discover, evaluate, and connect with small businesses. As more people turn to AI tools instead of traditional search engines, business owners need to understand how AI can strengthen their marketing efforts and increase their visibility online.

Part of the AI Fundamentals: A Playbook for SMBs series, this focused session explores practical ways to use AI for marketing. Gain insight into the tools and strategies that can help you create content more efficiently, improve customer engagement, and position your business to be found through AI-powered search experiences.

Learn how to:

• Create marketing content more efficiently using AI tools.
• Explore how chatbots can support lead capture and customer engagement.
• Automate marketing and customer relationship tasks using AI and CRM tools.
• Understand the basics of Answer Engine Optimization (AEO) and how AI-powered search is changing customer discovery