Analyzing Today’s Tasting Room Trends

With distribution continuing to tighten and consumer preferences shifting, tasting room sales are more important than ever. 

In this edition of the Craft Beverage Conversation webinar series, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Andrew Coplon, Founder of Secret Hopper and Craft Beer Professionals, about the latest trends in own-premise sales and strategies for maximizing TR sales.