Jeff and Kristin Gaulardâs Massanutten Country Corner (MCC), which opened in 2017, experienced an unexpected upward trend during the COVID pandemic. âThe pandemic had the opposite effect for us â our business actually increased during COVID,â Kristin says.
The Gaulards believe that the Shenandoah Valley SBDCâs advice led to that upturn. âJeff worked on a business plan with Business Advisor Sara Levinson before we even bought the property,â Kristin says.
A former 1960s-style roadside gift shop, the property included four buildings, all in need of renovation. âJeff knew how to do the work to renovate, but our retail experience was limited to selling our Cork to Barrel home dÃĐcor items at wine festivals and craft shows,â Kristin explains.
The Gaulards knew they would need more knowledge to run a traditional small business. Financing was first on the list.
âWith advice from the SBDC, we were able to get a People Inc. microloan of $50,000 for renovations and inventory,â Kristin explains. âSara also helped us decide what we should do with the four buildings we had. We decided on a farm market for the garage, and we thought we could use the building out back for a garden shop.â Those decisions would later lead to success.
âUntil COVID, business was really slow,â Kristin says. âApril 2020 was our first really busy month â in May our business more than tripled!â
When word got out that MCC had local meat, eggs, and produce for sale, customer traffic increased. âPeople who were avoiding the main stores started shopping at our farm market,â Kristin recalls. âWe were also selling plants and gardening supplies in our garden shop. And, since people were at home and getting into gardening, that did very well also.â
As business increased, the SBDC helped MCC secure a Page County grant of $4,000 for technology updates. âPreviously we were doing a handwritten inventory,â Kristin notes. âWe used that grant for a new computer and a couple of registers.â Future plans include a cafÃĐ opening in the spring.
Since the pandemic began, Kristin reports, business has continued to improve. âThe first year we barely made $10,000,â she says. âWeâre up to $300,000 now.â
Jeff and Kristin credit the SBDC for helping them achieve that success.
âThe SBDC has been there to support us every step of the way,â Kristin concludes. âI canât imagine starting a business without them.â