Managing Your WordPress Website

Updated for 2022

Join us and learn how to create and/or better manage your WordPress website!

Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we cover “the basics” on creating and updating a WordPress site, including:

  • User management
  • Page creation and editing
  • Image and video uploads
  • Plugin management
  • Linking to social media

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

 

 

Read More

Putting Your Data to Work: How to Harness the Power of Sales Analytics

Chances are you’ve heard of the phrase “data-based decision-making,” but what does it mean for alcohol producers growing their distribution?  In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Ben Lewellyn, Founder of craft beverage analytics firm Full Count, how producers can make the most of their sales data, from diagnosing issues and constructing sales incentives to charting growth opportunities and preparing for annual budget planning (ABP) meetings with distribution partners.

 

Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy).  He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching.  Originally from Alabama, Ben now lives with his wife and son in Charlottesville.

Read More

Doing Business with George Mason University

Are you interested in contracting with George Mason University? This webinar covers the types of contracting opportunities available to small businesses and some resources that are available to help you along the way. A panel of speakers from George Mason University, Mason Small Business Development Center (SBDC), Virginia Procurement Technical Assistance Center (PTAC), and Virginia Department of Small Business and Supplier Diversity (SBSD) cover the following topics:

 

How to navigate through the Mason procurement system

 ·         What does Mason expect from vendors?

·         How does a business find Mason opportunities?

·         How does Mason pay for purchases?

 

Overview of Mason business counseling resources

 

·         How a Small, Women-owned, and Minority-owned Business (SWaM) certification might benefit your small business.

·         How to obtain a SWaM certification.

·         How to get your business set up in eVA, Virginia’s procurement system.

·         Marketing as a government contractor.

·         List of free training and advising available to help you learn what you need to know to get started with government contracting.

 

This 1-hour and 30-minute webinar concludes with a Q&A session. Please bring your questions to ask the speakers.

 

Speakers:

Jason Hawkins, Director, Supplier Diversity at George Mason University

Timm Johnson, Director of the Mason SBDC

Lisa Wood, Statewide Director of the Virginia PTAC at George Mason University

Chris Ley, Business Services Manager, Northern Virginia SBSD

Read More

Grow Your Business with Digital Marketing

Updated for 2022

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  • Social Media
  • Email Marketing
  • Paid Ads
  • SEO
  • Affiliate Marketing
  • How to use analytics to measure your success

Read More

Build Your Cybersecurity Policies

In this webinar Virginia SBDC Cyber Industry Expert, Quiana Gainey, covers how to build a step-by-step program to help improve cyber resiliency. The webinar will help you build a strong cybersecurity program for your small business by creating effective security policies using Posture.  

Joined by special guest speaker William McBorrough. William J McBorrough is co-Founder and Chief Security Officer at Posture, Inc (https://www.postured.io) an innovative cybersecurity risk management company using artificial intelligence and cloud-based solutions to help small businesses simplify and manage cybersecurity programs.

Meet the Expert

Quiana Gainey is a 20+ year IT & Cybersecurity industry veteran and has served as Chief Executive Officer for SecureTech360 located in Springfield, VA since its inception in 2010. Ms. Gainey has an extensive background in the IT industry, including information assurance, cyber-security and research/development for the Federal, State or Local government. She also founded MySecureKid in 2018 a 501C (3) nonprofit organization dedicated to diversity and inclusion in the field of cybersecurity, and information technology. Ms. Gainey has an MBA, a BS in Information Technology Management and Cybersecurity.

Read More

All you need to know about the SBDC to grow, build, or expand your business

Presented by Virginia SBDC Inclusivity Ambassador, Dr. Hope Murphy.

This 45-minute informal information session helps you to get the most out of SBDC RESOURCES, programs, and networks in support of your small business.

As the largest small business support program in the country, the SBDC offers the services that small business owners need to succeed such as:

* Small Business counseling (free)

* Specialty programs (free)

* Access to business data and information (free)

* Cybersecurity training

* Small business loan process

* Training

 

After this session, you will know what is available, how to access it, and how to make the most of your free counseling sessions with the SBDC.

About the Presenter

Dr. Hope Murphy specializes in connecting business owners with the resources needed to build their businesses. Her experience includes providing business counseling to veterans through the Veteran’s Business Outreach Center and counseling/training entrepreneurs at the Women’s Business Center.

 

While Dr. Murphy counsels all small business owners, her passion is to provide business counseling that supports the unique needs of minority business owners.

 

Dr. Murphy is a small business owner and she provides diversity and inclusion training to organizational leaders and their teams. She and her family live in Stafford, Virginia.

[email protected]

Read More

HR Basics and Post-COVID HR Trends

Your HR and hiring questions answered.

We cover fundamental employment law for small businesses, learn how to avoid common HR mistakes, the do’s and don’ts for hiring, and the latest impact of COVID in this post-pandemic world.

Taught by Mary Walter Arthur , Senior HR Consultant at Brighter Strategies. Mary Walter Arthur has been providing human resources consulting services to business for over 30 years. Her experience in global human resources operations, talent management, leadership coaching, and organizational development provide her with the tools needed to deliver HR results to both earlier stage organizations and organizations in transition. Additionally, she provides expert guidance on establishing the HR functions as a strategic business partner, building customer centric HR infrastructure for companies, operational assessment and HR audits of existing HR functions. As an HR Consultant, she brings the perspectives and lessons learned from the positions she has held throughout her career in global HR leadership roles in manufacturing, public relations, technology, and non-profit organizations.

Mary Walter has a Master’s in Human Resources Development from The George Washington University, and a Bachelor of Arts from Centre College. She holds a Certificate, Global Human Resources Management, from Villanova University and was a Leadership Philadelphia Fellow.

Read More

Success Through e-Commerce

Updated for 2022

Join us if you’re interested in pivoting more of your efforts to ONLINE SALES

This session covers:

  • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!

  • The various e-commerce platforms available and how to select the best based on your specific business needs.

  • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.

Read More

All you need to know about the SBDC to grow, build, or expand your business

Presented by Virginia SBDC Inclusivity Ambassador, Dr. Hope Murphy.

This 45-minute informal information session will help you to get the most out of SBDC RESOURCES, programs, and networks in support of your small business.

As the largest small business support program in the country, the SBDC offers the services that small business owners need to succeed such as:

* Small Business counseling (free)

* Specialty programs (free)

* Access to business data and information (free)

* Cybersecurity training

* Small business loan process

* Training

After this session, you will know what is available, how to access it, and how to make the most of your free counseling sessions with the SBDC.

About the Presenter

Dr. Hope Murphy specializes in connecting business owners with the resources needed to build their businesses. Her experience includes providing business counseling to veterans through the Veteran’s Business Outreach Center and counseling/training entrepreneurs at the Women’s Business Center.

While Dr. Murphy counsels all small business owners, her passion is to provide business counseling that supports the unique needs of minority business owners.

Dr. Murphy is a small business owner and she provides diversity and inclusion training to organizational leaders and their teams. She and her family live in Stafford, Virginia.

[email protected]

Read More

Distributor Relations: Building Strong, Mutually Beneficial Relationships with Your Wholesalers

Alcohol distribution in the United States is governed by the three-tier system, which means that distributing craft beverage producers’ success requires healthy working relationships with their wholesalers.  In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Craft Beverage Strategic Advisor Julie Rhodes about the tools and strategies that breweries, wineries, cideries, and distilleries can employ when working distribution partners towards mutual success.

Speaker: Julie Rhodes, Owner, Not Your Hobby Marketing 

With over 2 decades of experience on the business side – supplier sales, digital marketing, and distribution management – of the craft beverage industry, Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.  

Read More