Benchmarking Beer & Spirits: How to Leverage the Power of Data

While delicious products, appealing branding, and good partners are strong assets for a brewery or distillery, they’re no guarantee of success.  The business of brewing and distilling requires a thorough understanding of company performance, but it’s not always clear how to capture and interpret data. Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will speak with Chris Farmand, Founder and CEO of Small Batch Standard, about the core metrics breweries and distilleries should be tracking and strategies for improving performance.