1 – Marketing and Communications

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Marketing and communications is just as important now - if not more - than ever before. Begin by reviewing the questions below and then the topic-specific resources.

  • How do you intend to advertise that your business has re-opened? What is your communication plan?
  • Have you analyzed your local, regional, and/or national competition?
  • Have you identified your target customer and how to best reach them?
  • Have you identified the key stakeholders and customers to target?
  • What items and practices should be added to your existing marketing strategy?
  • If customer orders have been lost or you simply cannot support them on time, have you informed those customers?
  • Have you re-evaluated what your customer is willing and able to pay for in this new environment?

Marketing-related resources:

Communications-related resources:

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