4 – New Ideas for Moving Forward
As businesses reopen, a number of considerations must be made related to how you do business. Begin by reviewing the questions below and then the topic-specific resources.
- Have you documented lessons learned from your business recovery?
- Have you reviewed your insurance coverage to see whether it is adequate and whether there are any gaps in your coverage?
- Will you need to change your business model, either in the short-term or permanently?
- Are there new distribution channels you should consider?
- Are there new products or services you can offer to diversify your business?
Innovation resources:
BrightTalk: Pivoting your Small Business: A 30/60/90 Day Plan (Requires signing up for a free account)
Business model resources:
Webinars
Innovation during COVID-19
Introduction/Agenda/Contact information – (5.5 min)
Why you should innovate during a crisis – (6 min)
Who you should put to the task – (3.5 min)
How to define new opportunities – (7 min)
How to obtain buy-in –
- From the bottom up – (6 min)
- From the top-down – (8.5 min)
How to test with a limited budget –
- What to test – (3.5 min)
- Low-cost experiments – (4 min)
- How to test – (4 min)
- Use the affordable loss principle – (2.5 min)
Next steps in uncertain times – (1.5 min)
Summary – (1 min)
Resources – (2 min)
Contact/Q&A/Closeout – (5 min)
Different Digital Products and Services to Consider Offering as a Small Business
Introduction/Agenda —0:00 (4 min)
What are digital goods and services? – (1.5 min)
What consumers are considering when purchasing digital goods/services – (4.5 min)
Things to consider about your digital goods/services – (11.5 min)
What you can do with goods/services that cannot be sold digitally – (2.5 min)
Types of digital goods/services – (35.5 min)
- Digital Media – (11 min)
- Subscriptions – (6 min)
- Advertising/Influence Campaigns – (2 min)
- Digital merchandise and virtual goods/money – (4 min)
- Tickets to virtual events – (2 min)
- Access to digital community platforms – (1 min)
- Interactive media – (2 min)
- Digital courses – (1 min)
- Software/Software-as-a-Service – (4 min)
- Streamlined, virtual services – (1.5 min)
Closeout/Q&A – (4.5 min)
