3 – Retail
Below is a compilation of resources from the Virginia Governor’s Office, leading industry organizations, and the Virginia SBDC:
Reopening Guidelines
OSHA – Retail Workers Guidance: These are being continuously updated, so this link is to OSHA’s Publications page where the latest document can be found
Best Practices from Leading Industry Organizations
National Retail Federation (NRF) – Operation Open Doors: A compilation of resources that includes an Operation Open Doors Checklist
Resources from the SBDC
Important points to consider when beginning to sell online.
Tips and suggestions for retailers opening their business during the COVID-19 pandemic.
Best practices for boosting you retail business online.
Virginia SBDC Retail Business Checkup: A checklist to help understand the health of your retail establishment
Recorded Webinars
Introduction/Agenda – 0:00 (5 min)
Statistics about online shopping – (1.5 min)
Viewer poll – (1.5 min)
How to get started online/questions to ask yourself – (4.5 min)
Why you should have an online presence/website – (2 min)
Rules to follow for your website – (14 min) https://youtu.be/gJAOkL62ewU?t=851
Rules to follow for video on your website – (9.5 min) https://youtu.be/gJAOkL62ewU?t=1685
Viewer poll on social media use – (2.5 min)
Social media tools/best practices – (7 min)
How to move your retail store online and selling strategies – (9.5 min)
How to make an online marketing plan – (3.5 min)
Q&A/Closeout – (11 min)
Presented by Marc Wilson, small business strategist for the Virginia SBDC
Introduction/Agenda – (3 min)
7 things every business should do (9 min):
- Take stock of your business situation – (2 min)
- Reach out to experts – (1 min)
- Sell online – (3 min)
- Use an Ecommerce platform – (1 min)
- Accept online/contactless payments – (1 min)
- Set up a shipping area – (1 min)
- Sell on social media – (1.5 min)
Re-entry and the importance of personalization/communication – (1.5 min)
Running your business in Phase II/Phase III/the new normal – (4 min)
Best practices and ideas to promote your business – (11 min)
Ways to increase customer engagement/Additional tips – (3 min)