Category: Southern

Premier Supervision and Consultation

Premier Supervision and Consultation

Building Better Counselors: The Business of Supervision

Owner: Henry Bruns, PhD, LPC (VA)

Website: https://www.premiersupervision.com/

For over a decade, Dr. Henry Bruns mentored both emerging and established mental health professionals. During this time, he observed a troubling trend: counselors and clinical supervisors were often stretched too thin, lacked sufficient support, and had unclear paths for professional growth. To address these challenges, he launched Premier Supervision and Consultation a practice dedicated to enhancing the quality of clinical supervision and professional development across Virginia.

At Premier Supervision and Consultation, the focus is on providing tailored guidance and professional training for individual counselors, clinical supervisors, and mental health agencies. The organization meets professionals at their current stage of development, aiming to boost clinical skills, improve retention, and promote professional growth. The ultimate goal is to raise the standard of care within Virginia’s mental health community.

Despite his expertise in counseling, Henry had no prior business experience. On a colleague’s recommendation, he turned to the Small Business Development Center (SBDC) – Lynchburg Region. “The SBDC equipped me with the necessary terminology and framework to think like a business owner,” he noted. “It allowed me to concentrate on crucial areas such as branding, website development, and marketing strategy to support my growth.”

With support from his SBDC advisor, Jordan Reeves, Henry secured a $5,000 Campbell County Start Small Grant, providing foundational funding for his venture. After launching, he established connections with local universities and community agencies. This grant, in tandem with SBDC guidance, has positioned Premier Supervision as a trusted resource for counselor training and clinical supervision.

“Collaborating with the SBDC gave me the structure and confidence I needed. I would recommend it to any professional entering the business world for the first time,” Bruns remarked.

Economic Impact:

  • Registered as an LLC and launched operations in January 2025
  • Secured $5,000 in grant funding through SBDC assistance
  • Developed professional branding, website, and marketing strategy
  • Expanded reach to serve clinicians, supervisors, agencies, and universities
  • Established foundation for future training summits and supervision programs

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KTL Restorations

KTL Restorations

Built by Hand, Grown by Vision: The Story of KTL Restorations

Owner(s): Kurtis Lawrance and Crystal Lawrance

Website: https://ktlrestorations.com/

KTL Restorations began as many great American businesses do, rooted in family, craftsmanship, and shared purpose. More than twenty-five years ago, Kurt Lawrance and his father, Tom Lawrance, spent evenings restoring classic vehicles in Tom’s backyard shop after his retirement from a long career in engineering, welding, and automotive work. That early work reflected more than a hobby. Attention to detail, deep respect for automotive history, and pride in doing things the right way quickly set them apart. Clients noticed. Those seeking more than a quick repair found something rarer: excellence.

Opportunity and vision prompted Tom’s move from Long Island to Danville. A newly purchased property included a five-thousand-square-foot shop that felt expansive compared to anything available in New York. KTL started modestly, incorporating initially to access discounted auto parts. Demand steadily followed. Word spread through enthusiast circles. Vehicles arrived from increasingly distant places. Along the way, the Lawrances unknowingly laid the groundwork for what would become a nationally recognized restoration facility.

Today, KTL Restorations operates as a world-renowned shop with three distinct service lines. Full restorations preserve vehicles exactly as they left the factory, honoring every original detail. Restomods blend classic aesthetics with modern drivetrains, braking systems, suspension, and comfort features. Full customs give clients the opportunity to design one-of-a-kind vehicles built entirely from the ground up. Collectors from across the United States, Canada, and overseas seek out KTL for a reputation built on precision and artistry few shops can rival.

Following Tom’s passing in 2014, Kurt and his wife Crystal stepped fully into leadership as second-generation owners. Their vision carried both ambition and personal meaning. One evening, Crystal asked Kurt where he saw the business in five years. His answer came quickly and confidently. He wanted KTL’s work recognized at SEMA, the world’s most prestigious automotive trade show. That milestone arrived in just three years. Since then, the company has grown from a team of three or four employees into a staff of fifteen, operating out of a thirteen-thousand-square-foot main facility and a nine-thousand-square-foot body shop.

Growth brought clarity that passion alone would not sustain expansion. That realization led the Lawrances to the Longwood Small Business Development Center (SBDC) and advisor Michael Duncan, who soon became a trusted partner. During his first visit, Michael saw both opportunity and constraint. Continued expansion within the existing footprint no longer made sense. A multi-year advising relationship followed, defined by candid conversations, strategic planning, and decisive action.

Throughout each phase of expansion, Michael worked alongside the Lawrances, evaluating space options, exploring financing strategies, and preparing the business for long-term sustainability. Crystal describes him as both strategist and steady presence, someone who challenged assumptions while grounding decisions in reality. “We might have eventually moved without his guidance,” she said, “but we would not be where we are today.”

Looking ahead, KTL Restorations now prepares for its next chapter. Plans call for full acquisition of the primary facility, expanded in-house machining and CAD capabilities, and growth of KTL Air, a new aviation refinishing division. Workforce development also remains a priority, with training programs designed to bring new talent into a highly specialized trade facing ongoing labor shortages. Over the long term, the Lawrances envision more streamlined revenue streams alongside their signature restoration work and the potential to reach five million dollars in annual revenue.

“This business has always been about more than cars,” Crystal said. “It is about honoring where we came from, respecting the people who work with us, and building something that lasts.”

KTL Restorations stands as a testament to family legacy, skilled craftsmanship, and intentional growth. With guidance from the SBDC and a clear vision for the future, the Lawrances continue to show that world-class businesses can grow in Virginia, one expertly crafted vehicle at a time.

Economic Impact

  • Expanded from a backyard operation to 22,000 square feet of combined facilities
  • Grew from 3–4 employees to 15 skilled trades professionals
  • Secured $250,000 to support major facility and equipment expansion with SBDC guidance
  • Achieved national recognition through SEMA showcases and high-profile builds
  • Created a foundation for future workforce training and advanced manufacturing growth

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Glenn’s Crane Institute

Glenn’s Crane Institute (GCI)

Training the Workforce that Keeps Virginia Moving

Owner(s): Sarah and K.C. Wallace

Website: https://www.getuponiteducation.com/

GCI, also known as Glenn’s Crane Institute, carries a legacy of mentorship, grit, and deep regard for an industry that quite literally keeps America standing. For more than thirteen years, K.C. Wallace worked as a crane operator, honing his craft under the guidance of a mentor who reshaped his future. That mentor, Robert Glenn, taught him not only how to handle cranes safely and skillfully but how to lead with integrity.

When Robert began planning retirement, he encouraged K.C. to return to the company with the intention of purchasing it. Robert’s unexpected passing halted that transition, yet it also sparked a fresh start. K.C. and his wife, Sarah, built their own training organization from the ground up, developing new curriculum, reconnecting with clients, and fostering a culture driven by professionalism and respect for the load-handling industry.

Today, GCI stands as a nationally accredited training provider, offering certification programs for crane operators, riggers, signal persons, and professionals working across industrial and transmission environments. Their certifications follow workers throughout their careers much like a driver’s license, giving students long-term value and access to higher-paying opportunities. Sarah manages operations as co-owner while K.C. leads instruction as CEO and subject matter expert. Together, they have shaped a company centered on safety, skill, and confidence for hundreds of students each year.

As their business expanded, GCI turned to the Longwood Small Business Development Center (SBDC) for support. Entrepreneurs in their region spoke highly of the Center, and the Wallaces were connected with advisors Dana Knott and Jacob Dolence, who quickly became trusted partners. With both owners immersed in daily operations, the SBDC offered a neutral sounding board for brainstorming, growth planning, and strategic decisions essential to scaling a technical training company.

The SBDC guided GCI through an important shift in focus, helping refine their direction for 2025 and identifying new opportunities. Dana and Jacob also introduced the Wallaces to financial partners who supported two major SBA loans, enabling the purchase of commercial property and an expanded equipment lineup. Four additional cranes significantly increased training capacity and elevated the professionalism of their in-house programs.

One of GCI’s most critical goals now centers on developing a structured operator program for individuals seeking a new career path, including young adults pursuing trades with strong earning potential. Their vision includes job placement connections, financial education, and personalized guidance to ensure graduates understand both their technical responsibilities and their value in the workforce.

“The SBDC provided us with unbiased support and helped shape our path forward,” Sarah said. “Their perspective, connections, and encouragement made a real difference in our growth.”

Even as the company grows, the heart of GCI stays grounded in the principles K.C. learned from his mentor decades ago: integrity, excellence, and a belief that skilled workers deserve high-quality training. With a strong foundation, expanded facilities, and a clear plan for the future, GCI stands poised to make a lasting impact on Virginia’s workforce and the industries that rely on it.

Economic Impact

  • Secured two SBA-supported loans totaling $670,000 to expand equipment and acquire commercial real estate
  • Doubled revenue nearly every year for four years, reflecting strong demand in Virginia and beyond
  • Provided nationally recognized certification exams to hundreds of operators, strengthening workforce readiness
  • Prepares workforce expertise for companies in and around Virginia

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5 Pillars Meat

5 Pillar Meats

Building a Local Food Chain in Central Virginia

Owner(s): Abdus-Sabur Family

Website: https://5pillarmeats.com/

The Abdus-Sabur family has raised livestock in Prince Edward County since the mid-1980s, caring for sheep and cattle long before the idea of owning a meat processing facility emerged. For decades, they experienced the same frustration many small farmers face: no reliable, local place to sell animals for high-quality meat production. Without a nearby USDA-inspected facility, producers often traveled long distances or accepted lower value for animals raised with care.

The family recognized that their community deserved better. Central Virginia consumers wanted access to fresh, locally grown meats they could trust, and farmers needed a dependable partner who respected the effort involved in raising animals responsibly. Out of that need grew 5 Pillar Meats, a family-owned USDA-inspected processing facility specializing in beef, sheep, and goats. Their mission centers on service: supporting farmers by providing a local market for their animals and serving consumers by delivering quality, locally sourced products that strengthen the regional food supply.

Building a facility of this scale required significant learning and perseverance. Financing a USDA-inspected plant involves a complex process that typically demands an entire team of bankers and attorneys. The family had neither. They approached the journey with determination but quickly realized how challenging it would be to secure the capital needed to construct a plant meeting federal standards. That is when they connected with their county’s Rural Development program and were referred to the Longwood Small Business Development Center (SBDC) .

Through the SBDC, the family received guidance that clarified the full scope of the project. Advising sessions addressed regulatory expectations, operational planning, and strategies for long-term sustainability. The SBDC provided insight into business structure and planning, and helped the family prepare materials necessary to pursue multiple funding opportunities.

“The SBDC helped us understand the intricacies of building an operation like this,” the family shared. “Their guidance gave us the clarity we needed to move forward with confidence.”

Today, 5 Pillar Meats is working diligently to meet growing community demand. Although the business remains in its early stages, the family pursues steady progress with excitement and cautious optimism. Their focus remains simple: support local farmers, provide high-quality meats to families, and create a sustainable business that honors decades of agricultural experience.

“We are grateful for the support we have received,” they said. “Our hope is to continue growing in a way that benefits both our community and the producers who depend on us.”

Economic Impact

  • Secured $75,000 through the Tobacco Region Commission and $50,000 through the AFID state grant
  • Created three jobs since working with the SBDC
  • Implemented a USDA-inspected facility serving local farmers and Central Virginia consumers
  • Established a regional processing option that strengthens the local food chain
  • Positioned the business for future expansion as demand grows

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The Smoothie Spot

The Smoothie Spot

The Smoothie Spot moves into Virginia with the SBDC as a guide

Received $40,000 loan and $10,000 line of credit from Peoples Advantage Credit Union and working on a $175,000 SBA loan; found locations for additional business sites.

https://www.thesmoothiespotva.com/

What do you get when a developer and a performance coach team up as business partners? A successful Maine company that’s adding new outlets in Virginia. With assistance from the Longwood SBDC – Eastern Region, The Smoothie Spot recently opened in Colonial Heights with three more locations slated to open in the near future.

A health-conscious smoothie bar that encourages clean eating, The Smoothie Spot is the shared vision of co-founders BJ Grondin and Jeremy Callahan.

“Our goal is to give as many people as we can the opportunity for quick and tasty real food choices,” Jeremy says.

The Smoothie Spot’s first Virginia location opened in Colonial Heights in April 2024.

“While searching for funding to open this business and three others we have planned in Virginia, I came across Eastern Region Director Vandy Jones and gave him a call,” Jeremy relates. “Within a week he called back and has been offering guidance ever since.”

The Colonial Heights location became a reality with a $40,000 loan and a $10,000 line of credit approved by Peoples Advantage Credit Union (PACU). Vandy connected Jeremy with D. Curtis at PACU, who helped secure the financing needed to launch the first Virginia shop.

Expanding to Virginia meant Jeremy and BJ needed help establishing themselves and forming connections with local business resources. Vandy and the SBDC helped them accomplish exactly that and put them in touch with First Community Bank for a Small Business Administration (SBA) loan.

Currently, Jeremy is working with First Community Bank on a $175,000 SBA loan to fund the new locations. While the loan has not yet closed, the SBDC has continued to support Jeremy through the process.

“Vandy has been a great resource to help us find local funding for start-ups,” Jeremy explains. “I signed three leases in the last month for locations in Henrico, Chester and Emporia. We needed funding for these proposed expansions.”

“Vandy has a wealth of knowledge on this area,” Jeremy adds. “That was also very valuable to us.”

Currently the Smoothie Spot has six employees in Maine and four in Virginia. Jeremy expects that number to quickly increase as new locations are added.

“We already have people calling to see if we’re hiring,” Jeremy notes. “It’s great to see people interested in helping other people be healthy.”

As expansion plans continue, Jeremy is conferring with Vandy on vendor approval for airports in Richmond, Baltimore and Washington, D.C.

“There is a certification needed for that, and Vandy has done a lot of research on the topic for us,” Jeremy relates. “That’s been very helpful.”

Also in the planning stage is a distribution center where products can be made and sold to vendors who then offer the products under a licensing agreement in their own place of business.

Overall, Jeremy sees the SBDC as a great resource.

“For me specifically it was the connections I found valuable, but essentially it was the follow up that made a difference,” Jeremy concludes. “Not only did Vandy connect me with the right organizations and people but also checked on me during the process and after. The commitment that the SBDC has to its clients makes for a great partnership — one that I plan to continue.”

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CPB Behavioral Therapy

CPB Behavioral Therapy

CPB Behavioral Therapy grows business and community in Stuart

  • Expanded business to a new location in Patrick County
  • Increased staff to 20 employees
  • Tripled service delivery
  • $25,000 Working Capital Loan

https://www.cpbbehavioraltherapy.com/

In 2019, Crystal Barker was searching for an underserved area to expand her CPB Behavioral Therapy services. A cash-prize finish in a local pitch competition and connecting with the Longwood SBDC – Western Region made that possible.

“CPB Behavioral Therapy offers behavioral analysis for ages 2 to 21,” Crystal explains. “We work on reducing disruptive behaviors as well as increasing communication and social skills — or anything else a child with developmental delays or a disability needs.”

Crystal still maintains an office in Stafford but her decision to expand the business with an office in Stuart, a town of 1,400 in the Blue Ridge Mountains, was twofold.

“It was the beauty of the mountains plus a push to bring behavioral services to rural areas of Virginia,” she notes. “We moved right before the pandemic.”

When COVID-19 slowed her plans, Crystal used the time to enroll in the Patrick County Business Builders business boot camp. The Longwood SBDC was one of the boot camp sponsors. The course culminated in a business pitch competition that saw CPB Behavioral Therapy win a cash prize as the third-place finisher.

While Crystal was pleased at CPB Therapy’s performance in the competition, she already considered herself a winner.

“That’s where I met Longwood SBDC Business Analyst Michael Scales,” she says. “Michael helped with everything from a business plan to making connections with local banks and others in the business community.”

Crystal used the $2,000 cash prize from the Business Builders competition to lease her first office space and started seeing clients in Patrick County in 2022.

“Being in a rural area you have to approach things differently,” she notes. “Having Michael, who really knows the rural community, is very helpful. It’s nice to have that sounding board.”

Michael also assisted Crystal with obtaining a working capital loan for $25,000 that will help CPB Behavioral Therapy’s future growth, which she’s already planning for.

“We’ve already moved to a larger location down the street that allowed us to double our staff and client base,” she says. “We’re also talking about adding additional services not specifically healthcare based.”

Crystal explained that many in the community had expressed a need for a family activity center.

“We want to add what is most beneficial here,” she adds. “That’s the next project we’ll consult Michael about.”

Crystal credits Michael and the SBDC for a successful start to her business in Stuart.

“We’re definitely growing and looking to diversify,” she says. “Since we started working with the SBDC, we’ve tripled our service delivery and our staff has grown to 20 employees.”

Crystal still takes advantage of SBDC services and encourages others to do the same.

“I plan to work with the SBDC for many years to come,” Crystal concludes. “I tell other business owners — call the SBDC. They’ll help you figure out the right plan for your business.”

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Muddy Paws Winery

Muddy Paws Winery

New winery grows business with help from the SBDC

  • Completed CO.STARTERS program
  • Provided with guidance and resources for financial projections, marketing, pricing and grant-writing

https://muddypawswinery.com/

When a search for a retirement property brought Mike and Kathie Boyce from Hagerstown, Maryland, to Scottsville, Virginia, the couple brought along their love for wine-making with them. With help from the Longwood SBDC, the Boyces turned their hobby into a thriving business in Buckingham County.

“I’ve been making wine for about 17 years,” Mike says. “Kathie and I joined an amateur wine-making group that included chemists from Ft. Meade as well as members from Appalachia that learned from their granddads. I use both techniques in wine-making.”

The Boyces opened Muddy Paws Winery in October 2023 and currently offer 17 varieties of fruit wine and mead. The couple started the winery with Mike concentrating on wine-making and Kathie focusing on developing the business. The name “Muddy Paws” is inspired by the Boyces’ love of dogs and animals. Over 23 years of marriage they have adopted numerous animals and chose to honor their memories by opening a dog-friendly winery and naming each wine after one of them.

They initially contacted the Longwood SBDC to get more information on grants, but soon discovered how much the center had to offer.

“I learned about the SBDC during a Women in Business presentation,” Kathie explains. “I was referred to the Longwood SBDC and Regional Director Dana Knott. At the time I didn’t realize all the SBDC had to offer. Since then, Dana and others from the local SBDC office have helped with resources and educational opportunities to help our business grow. I also love the training webinars the SBDC offers and have taken many of them.”

Dana connected Kathie with CO.STARTERS, an accelerator program designed to provide insights, relationships, and tools needed to turn business ideas into action.

“Although we had already started our business, CO.STARTERS was really helpful,” Kathie notes. “The six-week program included basic business concepts from marketing to funding — invaluable information for a new business — and all for free!”

The Boyces still meet regularly with the SBDC to expand their business acumen and ensure their winery’s financial health.

“Dana’s an ongoing help,” Kathie says. “And she’s a good resource on Facebook — things like what days to post what — and helping me with Canva. When we get together, we’ll plan one topic that transitions into two or three others. She also kept me informed about grant possibilities and helped compile a list of businesses the winery might partner with.”

Those conversations have spurred more ideas on how to creatively package Muddy Paws’ wines through services like a wine club, subscriptions, and creation of custom wines for weddings and special events. They have also discussed future expansions to their facility, including a nature trail, an observatory for “wine and star” nights, and a dog park that would put the “paws” in Muddy Paws.

The Boyces also give back to their local community by donating to various animal organizations. Muddy Paws is also gaining accolades, winning the People’s Choice Award at the Powhatan Wine Festival. As their business grows – in accolades, sales, offerings, and more – the couple plans to rely on SBDC advice.

“We exceeded our expectations for our first year,” Mike concludes. “The SBDC definitely played a part in that.”

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Wick & Pour Candle Bar

Wick & Pour Candle Bar

Wick & Pour Candle Bar lights the way to Downtown Lynchburg

  • Expanded into a permanent location
  • Hired first employee
  • Created a web site

https://www.wickpourcandlebar.com/

Chantel West-White’s Wick & Pour Candle Bar started in a basement during the COVID-19 pandemic, borne out of a desire to stay busy and connected with her friends and neighbors.

“I’m an elementary school nurse and wanted to keep my family safe during COVID,” she says. “I spent a lot of time in my basement then and started making candles. I sent them to friends with encouraging notes on the labels — everyone loved that.”

The feedback was so positive that Chantel considered molding her basement hobby into a business. With help from the SBDC – Lynchburg Region and the CO.STARTERS business accelerator program, it soon began to take shape.

“At CO.STARTERS I was introduced to the services offered by the SBDC,” Chantel adds. “After the program ended, I connected with SBDC Executive Director Stephanie Keener and others at the Lynchburg office, including Financial Planning Advisor Jordan Reeves and Branding/Marketing Advisor Jawansa Hall, who helped me prepare for the Launch LYH.”

Similar to CO.STARTERS’ 10-week entrepreneurship training program, Launch LYH is an eight-week educational course that culminates in a pitch competition. Launch LYH is funded by the Virginia Department of Housing and Community Development via the Community Business Launch program. Although Chantel wasn’t among the pitch competition’s winners, she says that she gained valuable business knowledge from the course as well as important connections that led to more milestones for her then-fledgling company.

Participants in Launch LYH were introduced to available retail and offices spaces in Downtown Lynchburg, which led to Chantel finding a physical location.

“Those connections helped me find a permanent location for my business,” she says. “The SBDC gave me a high recommendation — I wouldn’t have had that without those connections”

At her store, Chantel not only sells her own handmade candles, she hosts workshops to teach the candle-making process. And even as she has settled into her downtown location on Lynchburg’s 9th Street, Chantel has continued to consult the SBDC.

“Jordan helped with the financial piece by getting spreadsheets ready for my business plan,” she says. “Jawansa assisted with marketing and offered suggestions to improve my website. Then Stephanie connected me with students at a local community college who helped me create my new website.”

The SBDC is also providing help as Chantel prepares to hire her first employee.

“Stephanie helped me write an employees’ manual,” Chantel adds. “She also advised me about financing as we get into the holiday season. I’m looking into it — one step at a time.”

Chanel recently tried out the idea with a small working capital loan of $1,000. She also continues to make connections in her new downtown location, partnering with neighboring business owners for special events. Among those is a community display shelf where she and other owners showcase products from their downtown businesses.

With the SBDC’s help, Chantel’s candle business continues to burn bright.

“The SBDC has had a hand in every aspect of my business,” Chantel concludes. “They not only tell me what I need to change in my business but also how to change it. The information, guidance and connections I gained from the SBDC have been wonderful.”

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RCFlyBy

RCFlyBy

Drone business takes off with SBDC guidance

Increased revenue by 125%; added one employee; added new client for contract work; entered and won RISE Collaborative Business Pitch Competition, netting a $5,000 prize he used to invest in a new drone.

https://www.rcflyby.com/

Ryland Clark’s RCFlyBy drone business started as a hobby that took flight as he learned more about Unmanned Aerial Vehicles (UAVs). After working with the Longwood SBDC and participating in the RISE Business Bootcamp, RCFlyBy reached new heights of success.

“In 2019 when I started my business, I went to see SBDC Regional Director Lin Hite,” Ryland says. “He gave me advice on getting started. I took a drone certification class, then went to the Danville Airport for a proctor exam.”

Services offered by RCFlyBy include 3D imaging, construction site reports, land sale photography, aerial photography, inspections, property imaging, real estate videography and fireworks videography.

A friend urged Ryland to enroll in RISE Business Bootcamp. The 10-week online program, coordinated by the SOVA Innovation Hub and Longwood SBDC, helps new business owners create a business plan and establish next steps to move forward.

“There were about 30 [participants] in the January 2023 bootcamp,” Ryland explains. “Talking with other business owners was the most valuable part for me — how to market, set pricing and share your value with customers. I also wrote a business and finance plan.”

The winter 2023 session was RISE’s largest ever cohort, but Ryland’s vision for RCFlyBy rose to the top. The bootcamp ended with the RISE Collaborative Business Pitch Competition, which challenged Ryland and his fellow entrepreneurs to pitch their business to a panel of judges. RCFlyBy took the top prize.

“I tied for first place and received $5,000,” Ryland reports. “I invested the money in a drone with mechanical shutter that takes photos 40 percent faster.”

The SBDC helped Ryland complete the SWaM and SAM certification process, which opens up additional avenues for work. After consulting with the SBDC and RISE Collaborative, Ryland reports a 125% revenue increase. Recently, RCFlyBy has hired one employee and secured a contract with a Richmond-based company.

Ryland says he is grateful for the SBDC’s continued support.

“The SBDC helped accelerate growth and take my business to the next level,” he concludes. “It’s good to know I have the SBDC to rely on.”

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Johnson Funeral Services

Johnson Funeral Services

Third-generation family business adapts to changing landscape with SBDC

Secured $50,000 Tri-Cities Small Business Capital Access Program Loan; improved business processes through courses in taxes and finance.

https://www.johnsonservices.us/

In 1927, entrepreneur Harry P. “H.P.” Johnson established Johnson Funeral Home in the small Virginia town of McKenney. Nearly 100 years later, the third-generation family business has grown to include three funeral homes spread in the Tri-Cities area, including the McKenney facility operated by Joseph “Joey” Johnson Jr.; the South Hill facility run by his sister, Mary E. Johnson-Fields; and the Petersburg facility managed by Wendal A. Givens.

Even a longstanding family business that has been in operation for nearly a century like the Johnson’s can benefit from the SBDC, as H.P.’s great nephew Joey has learned since partnering with the Crater SBDC in Petersburg beginning in 2021.

“I was raised working in the funeral home,” says Joey, who, alongside his sister, worked at Johnson Funeral Services in various capacities as a child and young adult.

“In 1992, I took over the McKenney home. But there’s been a lot of changes in the industry. Changes to the business environment and business in general.”

Those changes, Joey says, range from the rise of the internet and digital marketing to the demand for alternative disposition methods, like cremation. That’s in addition to the gamut of traditional responsibilities related to running any small business, which was what originally led Joey to connect with the SBDC.

“[What first drew me to the SBDC was] the resources they offered,” Joey says. “I was looking for more experience and knowledge related to running the business.”

Joey reached out to the Longwood SBDC in Farmville after seeing a flyer for programs available to small-business owners. From there he began working with Vandy Jones, the Eastern Region SBDC Director who oversees the Crater SBDC.

Vandy initially helped Joey apply for a grant and enroll in SBDC courses related to taxes and finance. However, with Johnson Funeral Services coming out of the COVID-19 pandemic – which forced significant changes in how the business structured its on-site gatherings – Vandy saw another way to help Joey and Johnson Funeral Services by helping them apply for the zero-percent Tri-Cities Small Business Capital Access Program loan.

That loan, which is offered through Local Initiatives Support Corporation (LISC) and in partnership with the Virginia Department of Housing and Community Development and SBDC, allowed Joey to pay off high-interest debt with a zero-interest rate loan. Vandy assisted Joey by setting up a business plan and organizing other documents needed for the application.

“It was a program that with the struggle from the pandemic helped us secure some extra financing. It was a resource that really helped us,” Joey says.

That assistance will help ensure Johnson Funeral Services’ success and keep the family business running for generations to come.

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