Category: Retail

Get Retail Ready for the Holiday Season

Holiday sales can account for 25% or more of the annual revenue for your retail business!

Because this time of year is so critical for your business it’s even more important to think ahead and be ready to maximize the opportunity all those end of year holidays offer.

To help you have a solid plan for this year, the Loudoun SBDC leads this online Get Retail Ready Holiday Prep Class – hosted by the Virginia SBDC. In this interactive event we reviewed important best practices so you don’t miss important opportunities this holiday season. Create your own check list of must do actions & refocus on critical customer trends. After watching this session you will be able to:

  • Create a Simple 4-Part Holiday Action Plan to Get Your Business Ready
  • Refine Your Focus on Best, Most Profitable Customers
  • Identify Promotional Opportunities for More Traffic and Sales
  • Generate a Road Map for Activities to Drive Smarter Business Gain insights into the best way to prepare your retail business to make the most of the 2023 Holiday Season.

Speaker: Loudoun SBDC Manager, Eric Byrd, leads the discussion and exercises to assist you to make sure you’re ready to make the most of the holiday rush.

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Pricing (1)

Pricing

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Fulfillment Pivot – Pack It and Ship It

This session dives into the importance of packing and shipping in an environment of increased online sales. On top of being busy in the store, you have now become a fulfillment center for your exploding online sales. It is also a chance for you to market your brand in the packaging and contents of the purchase. We will take you through the *tips, tricks and science* behind it all. In addition, a local owner/operator will share her secrets for a first class presentation when shipping to your customers.

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eCommerce for Retailers

Gone are the days that your bricks and mortar store could stand alone because of the experience you offer your customers is unparalleled. That is great, but is *no longer enough* during the pandemic to survive/thrive. You must take your offer online and reach people who are not comfortable enough yet to shop in public. A robust digital shopping website is critical to success for evermore.
 
Marc Willson and Cameron Nelson outline the different platforms and how to choose between them.

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Futurizing Your Business

This video explores the current business environment during COVID-19 and the possibility of a downturn during the winter months and flu season. “Make hay while the sun is shining,” and try to put some resources aside. What do you need to continue to do to your business to survive and thrive in 2021 and serve the evolving consumer? It is a long and winding road.

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