Fulfillment Pivot – Pack It and Ship It
This session dives into the importance of packing and shipping in an environment of increased online sales. On top of being busy in the store, you have now become a fulfillment center for your exploding online sales. It is also a chance for you to market your brand in the packaging and contents of the purchase. We will take you through the *tips, tricks and science* behind it all. In addition, a local owner/operator will share her secrets for a first class presentation when shipping to your customers.
eCommerce for Retailers
Gone are the days that your bricks and mortar store could stand alone because of the experience you offer your customers is unparalleled. That is great, but is *no longer enough* during the pandemic to survive/thrive. You must take your offer online and reach people who are not comfortable enough yet to shop in public. A robust digital shopping website is critical to success for evermore.
Marc Willson and Cameron Nelson outline the different platforms and how to choose between them.
Futurizing Your Business
This video explores the current business environment during COVID-19 and the possibility of a downturn during the winter months and flu season. “Make hay while the sun is shining,” and try to put some resources aside. What do you need to continue to do to your business to survive and thrive in 2021 and serve the evolving consumer? It is a long and winding road.