Category: Start-up
iFly
In October 2009, Robert Pizzinni met with SBDC counselors to discuss his vision for a sky-diving simulator to be built in the city of Virginia Beach. At that time, Mr. Pizzini had little knowledge of what should be included in a business plan and needed direction on the best course of action to move his project forward.
Mr. Pizzini is a former Naval Explosives Ordinance Disposal expert who wants to take his expertise and love of sky diving and establish an indoor training center. Mr. Pizzini met with three SBDC counselors and completed the Centerâs NxLeveL training program, a 12 week course during which participants develop a complete business plan. His SBDC engagement greatly improved his knowledge of business and prepared him with a course of action to implement his vision. He had many questions about the projectâs financing and there was considerable discussion about investors as well as other potential financing options available to him.
During the course of his research, Mr. Pizzini initially identified a location several miles from the oceanfront and the SBDC recommended that he begin discussions with the City of Virginia Beach and local developers to see if this project had any merit. The project caught the attention of one of the larger local developers who has included the sky-diving simulator as the anchor tenant in a retail and residential project.
While this project has not been completed, nor is there any guarantee of success, the advice and guidance provided by the SBDC played a large part in helping Mr. Pizzini advance his project to this point. He has a real chance of being the catalyst behind an attractive new oceanfront development project which would generate new jobs both during the construction phase but also during its operation. It would provide Virginia Beach with yet another attraction to draw tourists to the city, go a long way in saving the military scarce travel and training funds while also ensuring that military readiness is maintained and improved.
Valley Urgent Care
Melissa Lafferty FNP-C came to the Shenandoah Valley SBDC in the fall of 2011, unsure if she could, would, or should open a new urgent care center. Although she possessed a strong medical background, she had no practical business experience.
With guidance from her Shenandoah Valley SBDC business advisor, Melissa worked through a SWOT analysis, prepared a business plan, and connected with an old friend who could join her as a partner. Michelle Seekford, RN, had prior business experience, and with their complementary skill sets they found a private investor for  a loan of $50,000. With that capital infusion and a business plan in hand, the bank which had initially turned them down agreed to a loan of $70,000. Valley Urgent Care & Occupational Medicine opened in Harrisonburg in May 2012 with three employees.
Update to 2013: Melissa and Michelle now employ ten in the Center. The loans are paid off; gross revenues are healthy; and each partner is able to take a good income. When asked to what they contribute their success, Melissaâs response was immediate: success is due to long hours and hard work.
Valley Urgent Care serves the local community and employers with occupational testing and screening, drug testing, sports physicals, workplace accident care and other urgent care services. A key to their rapid growth has been their high degree of community involvement. Melissa and Michelle help refugees who cannot wait the many months to get into the local health center and provide pro bono care to the indigent. Many local companies have switched from other well-established firms to Valley Urgent Care because they go the extra mile and provide great customer service.
Melissa writes of Lee Simon, their SBDC Business Advisor, âI never could or would have done it without your belief in me. Your support made the difference. Remember you told me there was more to running a clinic than seeing patients. Thatâs why I needed a business partner…you were right!â
Sysnet Managed Services, Inc
Managing Success
Rehan has successfully obtained and delivered on several large contracts, is pursuing multiple projects in the commercial sector, and is now in the process of growing his team to take advantage of new business opportunities and to face new challenges.

It takes a lot of courage to leave a promising career to start a new business, especially in an economy where jobs are still hard to come by. Rehan Mahmood was a rising star at CSC when he decided to strike out on his own as a defense/IT consultant. Without a full-time source of income, Rehan realized that he had only a small window of time to make his business a success. Rehan knew he needed help, so he called the Mason SBDC.
Mason SBDCâs counselors and coordinators worked with Rehan every step of the way from getting incorporated, deciding how to price his services, and building the business connections to pursue new clients. With our guidance, Rehan developed strong business fundamentals, learned how to write a compelling capabilities statement, and most importantly obtained the ability to not only confidently put together a strong contract proposal, but to deliver on it as well.
SMSI, Rehanâs business, was incorporated in July of 2013.  In less than a year, it has grown tremendously. Rehan has successfully obtained and delivered on several large contracts, is pursuing multiple projects in the commercial sector, and is now in the process of growing his team to take advantage of new business opportunities and to face new challenges.
The Learning Barn
Learning From the Ground Up
Currently, The Learning Barn has 18 students, and during the schoolâs first year, two high school teams won the KidWind Regional Challenge, and received the Judgeâs Award at the National KidWind Challenge. âThe SBDC networked to help me find a lender and acquire $200,000 in loans to open The Learning Barn,â Grimshaw said.
Wendy Grimshaw is an educator who believes in learning from the ground up. In October 2015, she opened the doors of The Learning Barn, offering agriculturally-oriented classes that incorporate STEM (Science, Technology, Engineering, and Mathematics) in the curriculum.
âIt wasnât until I left the public-school setting to complete my residency in the integrative STEM education doctoral program at Virginia Tech that I decided to homeschool my son,â Grimshaw says. âThat was the beginning of the journey that led to a STEM-based home-school program that would become the Learning Barn.â
Living in Botetourt County, Grimshaw experienced agriculture up close and personal. âFarms and that whole way of life are diminishing nationwide,â she says. âAs an educator, I realized I could tap into many of those agriculturally-based skills and concepts. I definitely think thereâs a need for that education in our school, whether private or public. When you buy a sweater at the mall, there are a lot of steps in-between that put it there. I want my students to know about those steps.â
The Learning Barn offers classes through the homeschool communityâs educational co-op and has after-school options for public school students, as well as hobby farm workshops for students of all ages. Grimshaw has also launched the Farm and Fishing Club and took two teams of high school students to the KidWind Challenge (a national program for students to design and build wind turbines) at George Mason University. âWe won first and second place in the regionals and went to New Orleans for the national competition,â she says. âWe won fifth and 18th place in the country!â
Grimshaw still recalls the day she brought her idea of the learning center to Bart Smith, Director of the Roanoke SBDC. âIt was such a great day,â Grimshaw recalls. âBart said, âTell me what I can do.â He stopped by the next day, and from that day forward he was supportive in everything Iâve done. The SBDC assisted with my business plan and even networked to help me find a lender and acquire $200,000 in loans to open The Learning Barn.â Although Grimshaw had 25 years of teaching experience, she still needed advice on setting up the âbusiness sideâ of her learning center.
As she continues to pursue her Ph.D. in STEM Education from Virginia Tech, Grimshaw is excited about possibilities for the future. Sheâs already making plans for a summer camp and more workshops for community-centered education.
âEven though my business is a new model here, the SBDC still knew how this area might respond to my learning center,â Grimshaw says. âAs my business grows, I know I can always go back to them. The SBDC is my safety net, and theyâre really great people.â
Foxtail Orchards Cabins and Campground
Matthew Ratliff believes in thinking outside the box, or in the case of a business opportunity, outside his backyard. Ratliff developed an idea inspired by the view from his backyard, and Foxtail Orchards Cabins and Campground is the result.
About three years ago, Virginia State Trooper Matthew Ratliff transferred to Tazewell County where he was born and raised. âI purchased 18 acres to put a house on,â he says. âOne day my father and I were clearing land for a pasture and saw all these bikes and sports cars going by.â
Ratliffâs land borders a well-known section of Route 16 known as âThe Back of the Dragon,â a 32-mile-long motorcycle and sports-car-enthusiast trail that attracts hundreds of visitors every year. No lodging was available until Ratliff opened his cabin-and-campground business. âDuring the summer you can throw a rock up in the air and youâll hit a motorcycle,â Ratliff says. âI said to my father, âwhat if we had a campground and cabins?â My father and I sat down and started on a plan.â
The business quickly became a family affair. Ratliffâs mother and wife worked on developing a business plan. âEverybody in the family had a hand in it, including my father-in-law,â Ratliff says. The next step was a visit to the SBDC. Ratliff and his wife Amy went to see Southwest SBDC Program Manager Margie Douglass. âFrom there it was all downhill,â Ratliff says. âWe got our business plan and proposal and went to Ninth District Development Financing for the funds. We broke ground on our first cabin in November 2015.â The cabin was dedicated to a fellow Virginia State Trooper Andrew D. Fox, who lost his life in the line of duty.
Future plans include adding primitive campsites and more cabins. There are also plans to develop the orchard side of the business. Ratliff feels confident in branching out; he knows the SBDC will be there to help. âThe SBDC provided pretty much any help we needed,â he says. âI didnât know all of those services were available.â
âWe got off to a good start,â Ratliff says. âSince June weâve been busy every weekend. Weâve done more business than my father and I ever dreamed of. The SBDC really helped us out.â
Creative Medicine: Healing Through Words
âWhen I graduated high school, my goal was to become the next Puff Daddy. I wanted to own a record label, throw lavish parties, and live the high life,â Ronnie Sidney recalls. Sidney is an author, speaker, app developer, workshop presenter, and founder of Creative Medicine: Healing Through Words. His life now, however, is far different from the one he envisioned for himself in his younger days.
The dramatic shift in his lifeâs trajectory occurred while Sidney was attending Old Dominion University. He decided to change his major from business management to human services. It was a natural and perfect fit. âHelping people came easy,â Sidney says. âMy father is a minister, my sister is a social worker, and my mother is a nurse. I guess it runs in the family.â
With the goal of providing creative ways to meet the mental health needs of clients, Sidney used his Mastersâ Degree in Social Work and the University of Mary Washington SBDC-Warsaw to organize his plans into actions. He credits Director Joy Corprew with patiently guiding him through the complicated waters of first-time entrepreneurship and providing constant encouragement and reassurance. âJoyâs work with me really helped make what was originally an abstract idea into a concrete reality with a working business model and a solid plan for measurable growth,â Sidney adds.
Sidney has authored three childrenâs books that deal with learning disabilities, self-esteem, and mental health. Although Sidneyâs learning disability caused him to struggle and begrudge the learning process, he is determined to save other kids from a similar negative experience. âItâs not something thatâs talked about much,â Sidney says âAnd as an African American author diagnosed with a learning disability, I felt I had a niche that no one was really addressing.â
Sidneyâs latest addition to his box of therapeutic tools is the Nelson Beats the Odds Comic Creator app. The free self-esteem app allows kids to substitute their own photos and create composite images personalizing the charactersâ faces in the bookâs illustrations. He continues to increase his entrepreneurial skills through the many workshops and resources offered through the University of Mary Washington SBDC-Warsaw.
âI think itâs important for people to see me out here, doing what Iâm doing, accomplishing what Iâm accomplishing, because it inspires people. Hopefully, they look at me and think, âIf he can do it, so can I.â And thatâs what means the most to me.â
Hawksbill Trading Company
Small Businessâ Big Deal
Hawksbill Trading Company started its business in 2016 with 20 local vendors; since then, it has expanded to nearly 60 vendors and counting. âEvery vendor now has a say in how we operate and grow. We each have a role in the success of not only our own business but our neighborsâ as well,â says North.
It was mid-December 2015 when James (Jay) North learned that he was facing the end of his small business. The market where he sold vendorsâ home dÃĐcor and antiques was being shut down. But he and the other vendors decided to make the most of a difficult situation.
Unwilling to accept a forced closure, North and a committed group of business owners created a new organization that would serve the local business community in Luray. They sought guidance from the Shenandoah Valley SBDC and advisor Sara Levinson.
The first item of business: establish The Hawksbill Trading Company (HTC) as a co-operative. According to North, without the SBDCâs guidance, the co-op would never have been possible. The new board worked diligently with Levinson to create membership applications and vendor contracts, to draft bylaws and other organizational documents, as well as to set up a new accounting system and manage all aspects for a new venture.
âEvery vendor now has a say in how we operate and grow. We each have a role in the success of not only our own business but our neighborsâ as wellâ says North, who serves as Board President. âBy working together, we can accomplish great things.â
The new business opened its doors on January 20, 2016, with 20 local vendors selling antiques, jewelry, up-cycled furniture, original art, home goods, meats, and produce. Unlike many markets, HTC does not work around pre-defined stalls or booths. Some vendors need only a few shelves for their products while others need lots of floor space. HTCâs board works hard to find the right space and layout for each vendor, which allows businesses of all sizes to participate.
One year after opening, HTC hosts nearly 60 vendors. Merchants and local artisans offer a variety of workshops in everything from essential oils to painting to fly-tying. HTC is a thriving hub of entrepreneurial spirit and activityâa place to share ideas, gather resources, be inspired, and find support.
New River Outdoor Adventures
Venturing into New Territory
New River Outdoor Adventures received two small loans and initiated a popular fishing tournament that has become a semi-annual event. âWhenever they see an opportunity for us to branch out or go to a trade show, the SBDC staff lets us know. The SBDC is a big help,â Dixon said.
Timmy and Minda Dixon love outdoor adventure and wanted to share it. When they saw an opportunity to open their own outfitter business, the first stop was the SBDC. âI worked eight years for an outfitter in Fries who was closing his business at the end of 2014,â Timmy Dixon says. In September 2014, Timmy and his wife Minda met with Blue Ridge Crossroads SBDC Director Mandy Archer to discuss funding opportunities for starting a business.Â
âThe Dixons saw an opportunity to fill a gap in the local economy and pursue something they love at the same time,â Archer says. A business plan and financial projections were prepared in just a few months, but funding was a challenge. âThe Dixons had never owned a business, and they were still newlyweds,â she adds.
Another challenge came with the seasonal nature of the business. How would the Dixons meet financial obligations during the off-season? The SBDC staff found the answer when they helped the Dixons secure two smaller loans for start-up capital needs.
New River Outdoor Adventures opened for business Memorial Day Weekend 2015, offering canoeing, kayaking, tubing, and biking. âWeâre located right between the New River and New River Trail. Itâs a very good location,â Dixon says. âWe have access to the river and rent bicycles for the trail. We also offer floats along the New River and shuttle services for both New River and New River Trail.â Over the past year, the business has added two part-time employees.
To help with marketing, Dixon took advantage of the SBDC classes on web design and social media. His future plans include tapping into markets in North Carolina. âWeâre only an hour and 15 minutes from some major cities there,â Dixon says. âWe plan to promote weekend vacations or even âday-cationsâ for people to drive back home at night.â
The Dixons appreciate the continuing support from Archer and her assistant Ginny Plant. âWhenever they see an opportunity for us to branch out or go to a trade show, the SBDC staff lets us know,â Dixon says. âThe SBDC is a big help.”
Felts Supports for Living
Home Sweet Home
âThe SBDC and incubator services have been vital in helping us meet our goals. Assistance in accounting, legal, training, and incubator services have helped us grow and become sustainable,â shared Chris Felts. âWe are excited to now have 5 office employees, 12 residential homes, and 11 individuals receiving services,â added owners Jerry and Jean Felts.

âWe want to make sure the residents that we serve find a family they can call their own,â says Chris Felts, owner of Felts Supports for Living.
Feltsâ business provides home licensing for Sponsored Residential Services, a branch of Virginia Department of Behavioral Health Developmental Services. Sponsored Residential Services provides homes for individuals with intellectual disabilities. The homes are like foster homes, and Felts Supports for Living trains families in how to work with people with intellectual disabilities, overseeing all services.
âThese services provide life-changing opportunities to our clients, including travel and daily family activities. Our motto is âa life like ours,â ensuring that every person has a happy and healthy home,â says Felts.
Felts Supports for Living is a family-owned business. Chris Felts, his father Jerry, and his stepmother Jean own and operate the business. The Felts family has over 80 combined years of experience in the field. When they were just starting their business, the family worked with the Blue Ridge Crossroads SBDC to develop a business plan that was vital for licensure.
Felts Supports for Living moved into a small office in the business incubator located in the Crossroads Institute. The Blue Ridge Crossroads SBDC and business incubator continue to support Felts Supports for Living, helping to enable expansion and job creation.
âThe SBDC and incubator services have been vital in helping us meet our goals. Assistance in accounting, legal, training space, and incubator services have helped us grow and become sustainable,â shared Chris Felts. âWe are excited to now have five office employees, 12 residential homes, and 11 individuals receiving services,â added owners Jerry and Jean Felts.
Although the business has grown, Felts Supports for Living will remain a family-owned business and stay focused on the people they serve. âWe started this business because we saw a need,â Felts says. âWe like working with individuals and structuring their life so itâs their life, and they enjoy it.â