Category: Video Gallery

Holiday Season Cyber Threats

Learn specific threats to look out for this holiday season & how to keep you and your small business protected.

Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert

The Virginia Small Business Development Centers provides support for small companies to keep your business secure by offering one-on-one counseling, assessments, and webinars to learn how to protect your businesses from cyber threats.

Learn More Here on our Cybersecurity Page

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Success Through e-Commerce

Updated for 2023
Are you interested in pivoting more of your efforts to ONLINE SALES?

 

This session covers:

  • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!
  • The various e-commerce platforms available and how to select the best based on your specific business needs.
  • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.

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Craft Beverage Storytelling: Visual Strategies to Build Your Brand and Community

As all craft beverage producers know, there’s much more to building a brand than the liquid in the glass. A picture is worth a thousand words, which makes a thoughtful, compelling visual strategy priceless.

In this webinar, Craft Beverage Program Manager Chris Van Orden asks Daniel James, Founder of HERD Ventures, how companies can use photos and video to convey their message and build community.

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Trademark Basics

Find our what all entrepreneurs, small businesses, and start-ups should know about trademarks.

We discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.

Discover the free resources that are available from the USPTO!

Webinar presented in collaboration with the United States Patent and Trademark Office.

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Keeping Up with Digital Marketing – A’s for Your Q’s – ChatGPT

What’s all the fuss about AI and ChatGPT?

What AI tools are available, and how can a small business use them to streamline customer service and marketing tasks?

This session helps answer those questions and more!

Presented by Cameron Nelson, Technology Advisor for the Virginia SBDC.

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See Yourself in Cybersecurity

In honor of cybersecurity awareness month, this webinar assists small business owners with the importance of taking proactive steps to enhance your current security posture.

Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert

The Virginia Small Business Development Centers provides support for small companies to keep your business secure by offering one-on-one counseling, assessments, and webinars to learn how to protect your businesses from cyber threats.

Learn More Here on our Cybersecurity Page

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Craft Compliance: Preparing to License Your Craft Beverage Production Business

The process for opening a craft beverage production business can be long and opaque, with Federal, State, and local agencies all playing important roles. But there’s a lot of legwork to be done before filing the first piece of paperwork.

In this webinar, alcohol regulatory expert Kevin Anderson talks through some of the most important early steps a founder must take to successfully launch their craft beverage business.

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Patent Basics

This session explored the different types of patents, including utility, design, and plant. It also defined the difference and use of both provisional patent applications and non-provisional patent applications and discussed the process of patent prosecution, the role of the U.S. patent examiner and what to expect when working with the USPTO. Information regarding a number of patent prosecution programs and initiatives available to applicants was also provided.

Webinar presented in collaboration with the United States Patent and Trademark Office.

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Cybersecurity Focus Topic: Social Engineering

What is Social Engineering? Learn more in this informative webinar. Including examples and techniques!  

Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert

The Virginia Small Business Development Centers provides support for small companies to keep your business secure by offering one-on-one counseling, assessments, and webinars to learn how to protect your businesses from cyber threats.

Learn More Here on our Cybersecurity Page

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Mobile Apps: How to plan, execute & launch

 Updated for 2023

Does your business need a mobile app?

In this bootcamp you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:

  • Market Research
  • App Scoping
  • Finding a Developer and Budget
  • App Business Planning
  • Marketing Approach
  • Building a Prototype
  • Launching an App
  • Promoting App

Presented by Cameron Nelson, Technology Advisor for the Virginia SBDC.

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