The way you lead your business in uncertain times can make or break your business. It’s much easier – and cheaper – to play offense than defense in the business world. We’ll give you tips and tools you need to succeed as a leader in uncertainty.

Key Learning Objectives and Actionable Insights:

• Learn actions you can take to show leadership to your customers.
• Understand why it’s imperative to show leadership internally and steps you can take to avoid unintentional employee attacks on your reputation.
• Gain clarity on tools you can use to keep you and your company moving forward in the right direction despite uncertainty.
• You’ll also walk away with actionable questions and outside resources you can use to guide your branding and messaging efforts.

Presenter: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

Key Learning Objectives and Actionable Insights

• Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
• Understand the importance of adapting your marketing channels to meet the customer needs.
• Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.
• You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.

Presenter: Kelly Starzec, Managing Director, Freesia Marketing

To keep your company going during COVID-19, you need to look at who is responding to you today and how you are answering their needs. Are these the same customers you were talking to before?

Key Learning Objectives and Actionable Insights:

• Learn how to define/redefine your customers
• Review how they are responding to you and how that has or has not changed
• Understand why knowing your customer is critical to your business
• You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.

Strong brand and clear messaging are critical to your business surviving the effects of the coronavirus pandemic. Your challenge is to find the right message at the right time, while maintaining a good reputation.

Key Learning Objectives and Actionable Insights:

• Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
• Gain clarity on the types of messages to send in order to get and keep customers.
• Understand timing and tone of messaging and the role each plays in customer engagement.

Presenters: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

In this video Christina Garnett covers:

• How to take steps to make sure your ads don’t get flagged for trying to make money off COVID (yes it’s a thing)
• How to craft your copy and CTA to make customers want to see you again
• What kind of imagery should you stay away from when crafting ads?

This session by Christina Garnett covers:

• How to ensure that your future marketing efforts are not tone-deaf
  Social listening is critical.
• What steps can you take to find out what customers are saying about their needs?
• How can you market while also addressing current restrictions for reopening?

In this Webinar, Christina Garnett covers:

• What is your message? How can you get customers back?
• How to craft messaging that makes your customer feel welcomed and safe
• How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
• How can you use social media and your Google My Business Listing to slowly welcome people back?
• How to entice customers back without being pushy

Jennifer Rose, VOSH Cooperative Programs Director presents an overview of the new regulations and how to comply with them. Participants in this webinar covered:

What VOSH’s COVID-19 ETS requires

• What to include in your Infection Control Plan
• Requirements for training, face masks, sanitation, and notifications about infected employees
• Timelines and deadlines in VOSH’s new rule

The final Refocus & Rebuild webinar session was held this afternoon and focused on crisis communications plan presented by Michael Lockard with Food City and Ray Sidney-Smith with W3 Consulting. This webinar series was a thirteen week program outlining and sharing tips to developing a resiliency plan for your business.