Category: COVID

Credit and Cash Flow Management

The second session of the Refocus & Rebuild webinar series held on August 13, 2020 focusing on Credit & Cash Flow Management led by Michael Bandy with Bandy Cline & Associates.

Read More

Resiliency Overview Session

The first session of the Refocus and Rebuild webinar series was held today and focused on the review of a resiliency plan that every business and organization should develop. The session was led by the Blue Ridge Crossroads SBDC, Southwest Community College SBDC and the Virginia Highlands SBDC.

Read More

Coopetition

Coopetition- practiced amongst coopetors.
 
“All boats rise with the tide.”
 
This refers to the collective advantage that towns have that work together to improve everyone’s business and the town as a whole. These towns have small events together, co-promote and market together and cherish the fabric of their community.

Read More

Fulfillment Pivot – Pack It and Ship It

This session dives into the importance of packing and shipping in an environment of increased online sales. On top of being busy in the store, you have now become a fulfillment center for your exploding online sales. It is also a chance for you to market your brand in the packaging and contents of the purchase. We will take you through the *tips, tricks and science* behind it all. In addition, a local owner/operator will share her secrets for a first class presentation when shipping to your customers.

Read More

eCommerce for Retailers

Gone are the days that your bricks and mortar store could stand alone because of the experience you offer your customers is unparalleled. That is great, but is *no longer enough* during the pandemic to survive/thrive. You must take your offer online and reach people who are not comfortable enough yet to shop in public. A robust digital shopping website is critical to success for evermore.
 
Marc Willson and Cameron Nelson outline the different platforms and how to choose between them.

Read More

This is Not Business as Usual – Retail

The online shopping season is starting sooner than ever!
 
Retail and Restaurant Strategist **Marc Wilson** has useful tips and best practices ready for you to implement NOW.
 
**Kelsey Carlson Settle**, owner of the Green Roost in Culpeper, will join Marc to discuss retail in the time of COVID-19.
 
The Virginia SBDC is a partnership program between the U.S. Small Business Administration, George Mason University and local host institutions throughout Virginia.

Read More

This is Not Business as Usual – Restaurant

In this session Marc Willson, Retail and Restaurant Strategist shared ideas, changes in direction, highly curated menus, new offers, and such that restaurateurs have adopted during “The Long and Winding Road” of the pandemic to survive and some actually thrive. Followed by a discussion of being in the restaurant business in 2020 and beyond.

Read More

Futurizing Your Business

This video explores the current business environment during COVID-19 and the possibility of a downturn during the winter months and flu season. “Make hay while the sun is shining,” and try to put some resources aside. What do you need to continue to do to your business to survive and thrive in 2021 and serve the evolving consumer? It is a long and winding road.

Read More

Hosting Virtual F&B – Producers

In order to weather the current crisis, food and beverage producers need to find innovative ways to develop new revenue streams. In this webinar, you’ll learn how to create and deliver successful virtual F&B events that connect you with your customers. Topic areas include choosing the right event structure, attracting an audience, and managing communications. This session is for artisanal producers such as breweries, distilleries, wineries, chocolatiers, and coffee roasters.

Read More

Hosting Virtual F&B Restaurant & Retailers

In order to weather the current crisis, food and beverage restaurants & retailers need to find innovative ways to develop new revenue streams. In this webinar, you’ll learn how to create and deliver successful virtual F&B events that connect you with your customers. Topic areas include choosing the right event structure, attracting an audience, and managing communications. This session is for food & beverage retailers such as restaurants, bars, restaurants, wine shops, and coffee shops.

Read More