In this Webinar, Christina Garnett covers:

• What is your message? How can you get customers back?
• How to craft messaging that makes your customer feel welcomed and safe
• How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
• How can you use social media and your Google My Business Listing to slowly welcome people back?
• How to entice customers back without being pushy

This session dives into the importance of packing and shipping in an environment of increased online sales. On top of being busy in the store, you have now become a fulfillment center for your exploding online sales. It is also a chance for you to market your brand in the packaging and contents of the purchase. We will take you through the *tips, tricks and science* behind it all. In addition, a local owner/operator will share her secrets for a first class presentation when shipping to your customers.

In this session Marc Willson, Retail and Restaurant Strategist shared ideas, changes in direction, highly curated menus, new offers, and such that restaurateurs have adopted during “The Long and Winding Road” of the pandemic to survive and some actually thrive. Followed by a discussion of being in the restaurant business in 2020 and beyond.

This video explores the current business environment during COVID-19 and the possibility of a downturn during the winter months and flu season. “Make hay while the sun is shining,” and try to put some resources aside. What do you need to continue to do to your business to survive and thrive in 2021 and serve the evolving consumer? It is a long and winding road.

This bilingual English/Spanish workshop is designed to educate small, woman, and/or minority business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments. Each year, the State buys goods and services totaling more than $8 billion – learn how your company can be a part of that! The workshop will provide information about the Virginia procurement process and registering in the eVA system. The follow-up webinar, on February 5th, will discuss SWaM certification and City of Alexandria procurement opportunities. Este taller está diseñado para educar a los propietarios de negocios pequeños, mujeres y / o minorías sobre las oportunidades para vender sus productos y servicios al Estado de Virginia y a muchos gobiernos locales. Cada año, el Estado de Virginia compra productos y servicios por un total de más de $ 8 mil millones. ¡Aprenda cómo su empresa puede ser parte de eso! El taller proporcionará información sobre el proceso de adquisición de Virginia y el registro en el sistema eVA . El seminario de seguimiento el 5 de febrero ª discutirá sobre la certificación SWaM y de las oportunidades de adquisición en la Ciudad de Alexandría.