Virginia Tourism Corporation Grant Programs

The Virginia Tourism Corporation (VTC) offers several funding programs to assist the Virginia travel industry.

This webinar focused on the Marketing Leverage Program grant, for travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events – which opened in mid-February 2026. Staci Martin, VTC Grants Director, provided a deep dive into this program.

Tune in for a better understanding of:

• the program
• the marketing focus
• who is eligible
• in-kind and cash management requirements
• timelines and deadlines
• and how to apply