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Holiday Retail Webinar Series

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In this session Marc Willson, Retail and Restaurant Strategist shared ideas, changes in direction, highly curated menus, new offers, and such that restaurateurs have adopted during “The Long and Winding Road” of the pandemic to survive and some actually thrive. Followed by a discussion of being in the restaurant business in 2020 and beyond.

 
The online shopping season is starting sooner than ever!
 
Retail and Restaurant Strategist **Marc Wilson** has useful tips and best practices ready for you to implement NOW.
 
**Kelsey Carlson Settle**, owner of the Green Roost in Culpeper, will join Marc to discuss retail in the time of COVID-19.
 
The Virginia SBDC is a partnership program between the U.S. Small Business Administration, George Mason University and local host institutions throughout Virginia.

This is Not Business as Usual

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The online shopping season is starting sooner than ever! Retail and Small Business Strategist Marc Willson has useful tips and best practices ready for you to implement NOW.
 
Featuring: Tisha McCoy-Ntiamoah, Owner/Chief Popcorn Enthusiast of PrePOPsterous Gourmet Popcorn.
 
If you would like to meet with Marc Willson one-on-one send an email to help@virginiasbdc.org
 
 
 
In this video Marc Wilson, retail strategist for the Virginia SBDC, discusses re-opening and operating your business during the COVID pandemic. The session is specifically focused to be helpful to retail, restaurant, and hospitality businesses and will address issues in those industries.
 
The session/discussion will include information, tips and suggestions in the following areas to assist you in making decisions and taking action:
 
  • Safety during COVID for employees and customers.
  • Sales tips and techniques.
  • Marketing ideas.
  • Community involvement and connection.
  • Best practices you can use.
  • Everyday operations during this challenging time.
Breakdown
 
 
 
 

Trademarks

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In this video, Craig Morris of the USPTO covers the following trademark topics:
 
  • Definitions/types of marks
  • Benefits of federal registration
  • Selecting a mark Filing and registration
  • How to find help
 

Grants and Loans

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The Rebuild VA Grant Fund is a program to help small businesses and non-profits whose normal operations were disrupted by COVID-19, including restaurants, brick and mortar retail, exercise and fitness facilities, personal care and personal grooming services, entertainment and public amusement establishments, and campgrounds.
 
Businesses and non-profits that are approved for a Rebuild VA grant may receive up to 3 times their average monthly eligible expenses up to a maximum of $10,000.
 
Linda Tackett, Regional Lending Manager for the Virginia Small Business Financing Authority in the Department of Small Business & Supplier Diversity, presented an overview of the Grant Fund’s updated eligibility criteria to receive funds, the eligible expenses to be covered by the funding and the documents required for submission with an application for funding. The website to visit for more information on the REBUILD! VA Grant Fund is: https://www.governor.virginia.gov/rebuildva/
SBA Loan Programs

Filling out the Economic Injury Disaster Loan (EIDL) Application | Watch the Recording

In response to the COVID-19 pandemic the SBA has created a streamlined online application process for Economic Injury Disaster Loans (EIDL). This video gives an overview of the program and walks you though the streamlined application process (as of 4/1/20).
 
As of April 9, 2020, the EIDL loans disbursements are capped at 2 months of working capital up to $15,000. The EIDL advance is up to $10 ($1000 per employee)

May 29 | Payroll Protection Program (PPP) Loan Forgiveness Explained | Watch the Recording

June 9 | Payroll Protection Program (PPP) Loan Forgiveness Explained | Watch the Recording

SBIR and STTR programs

NIST SBIR Intro Webinar Available for Viewing. Free to Virginia based small tech firms and university. Register HERE to watch the recording

Emergency Standards

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Jennifer Rose, VOSH Cooperative Programs Director presents an overview of the new regulations and how to comply with them. Participants in this webinar covered:
 
  • What VOSH’s COVID-19 ETS requires
  • What to include in your Infection Control Plan
  • Requirements for training, face masks, sanitation, and notifications about infected employees
  • Timelines and deadlines in VOSH’s new rule
 
The Virginia Safety and Health Codes Board (which includes the presenter) passed a first-in-the-nation standard to address COVID-19 in workplaces. Virginia Occupational Safety and Health (VOSH), the state’s version of the Occupational Safety and Health Administration (OSHA), now will enforce a standard that mandates — and in some instances exceeds — guidance issued by the U.S. Centers for Disease Control and Prevention (CDC) and OSHA. The new standard covers most private employers in Virginia, as well as all state and local employees.
 
Join Courtney Malveaux, an attorney who represents employers in OSHA matters, in an interactive discussion about the new COVID-19 requirements, with a heavy emphasis on the Virginia-unique requirements.
 

Refocus & Rebuild Webinar Series: Part 1

Presented by the Virginia Community CapitalGENEDGE, Virginia SBDC Network, UVA Wise Office of Economic Development and the Southwest Virginia Alliance for Manufacturing.

A Focus On Phase 1 Regulations, Business Decisions and Operations for the Food Industry | A COVID-19 Workshop | Watch Recording

 Refocus & Rebuild Webinar Series: Business Post COVID 19 (Part 2)

 
The first session of the Refocus and Rebuild webinar series was held today and focused on the review of a resiliency plan that every business and organization should develop.
 
The session was led by the Blue Ridge Crossroads SBDC, Southwest Community College SBDC and the Virginia Highlands SBDC.
 

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The second session of the Refocus & Rebuild webinar series held on August 13, 2020 focusing on Credit & Cash Flow Management led by Michael Bandy with Bandy Cline & Associates.
 

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The third session of the Refocus & Rebuild webinar series held on August 20, 2020 focusing on Recovery Marketing and Reconnecting with Your Customers.
 
The session was led by Cindy Fields and Patrick Horn with the Virginia Highlands Small Business Development Center, and Marc Willson with the Virginia Small Business Development Center Network.

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The fourth session of the Refocus & Rebuild webinar series held this afternoon and focused on Inventory – Identifying Revenue, Supply Chain, and Recreating Your Inventory Stock. The session was led by Sam Wolford with GENEDGE.

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Session five of the Refocus & Rebuild webinar series was held this afternoon and focused on Employee & Diversity Planning: Fostering a Culture of Inclusion and was led by Matthew Davison with Baker, Donelson, Bearman, Caldwell & Berkowitz, PC.

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Session six of the Refocus & Rebuild webinar series was held this afternoon and focused on how to prepare for the next crisis, developing a resiliency plan and how it can help and was led by Sam Wolford with GENEDGE.

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Session seven of the Refocus & Rebuild webinar series  focused on crisis management and how to develop your team and processes and was led by Sam Wolford with GENEDGE.
 
Breakdown

Opening – (1 min)

Introduction – (3.5 min)

Definition and examples of a crisis – (5.5 min)

What is crisis management and why is it important? – (1.5 min)

Crisis management vs. Disaster recovery vs. Business continuity – (2 min)

Crisis management planning – 6 steps – (7.5 min)

Factors to consider in a crisis management plan – (3 min)

Six parts of a crisis management plan – (1 min)

Developing a crisis management team – (18 min)

  • Overview/team makeup- (5 min)
  • Team capabilities – (2 min)
  • Incorporating media relations/training and exercise – (3 min)
  • Advice for leadership/management – (2.5 min)
  • Characteristics of a crisis management team – (4 min)
  • Overview to achieve and maintain a crisis management team – (1 min)

Crisis management in COVID-19 – (9 min)

Contact information– (1 min)

Q&A – 52:57

Closeout – 1:00:41

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Session eight of the Refocus & Rebuild webinar series was held this afternoon and focused on succession planning .

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Session nine of the Refocus & Rebuild webinar series was held this afternoon and focused on cyber security/key technologies and applications businesses should consider. The session was presented by Jonathan Evenden with Aegis IT Solutions.

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Session ten of the Refocus & Rebuild webinar series was held this afternoon and focused on Key Resources, Customer Contacts/Critical Information Storage Options led by GENEDGE

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Session eleven of the Refocus & Rebuild webinar series focused on transportation and logistics presented by Troy Bravenboer with Brave Freight.

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Session twelve of the Refocus & Rebuild webinar series was held this afternoon and focused on crisis communications plan presented by Kathy Still with UVA Wise.

 
The final Refocus & Rebuild webinar session was held this afternoon and focused on crisis communications plan presented by Michael Lockard with Food City and Ray Sidney-Smith with W3 Consulting. This webinar series was a thirteen week program outlining and sharing tips to developing a resiliency plan for your business.
 

Webinar Series: Marketing and COVID 19

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In this Webinar, Christina Garnett covers:
 
  • What is your message? How can you get customers back?
  • How to craft messaging that makes your customer feel welcomed and safe
  • How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
  • How can you use social media and your Google My Business Listing to slowly welcome people back?
  • How to entice customers back without being pushy

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This session by Christina Garnett covers:

  • How to ensure that your future marketing efforts are not tone-deaf
  • Social listening is critical. What steps can you take to find out what customers are saying about their needs?
  • How can you market while also addressing current restrictions for reopening?

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In this video Christina Garnett covers:

  • How to take steps to make sure your ads don’t get flagged for trying to make money off COVID (yes it’s a thing)
  • How to craft your copy and CTA to make customers want to see you again
  • What kind of imagery should you stay away from when crafting ads?
 
In this Webinar, Christina Garnett covers:
 
  • What is your message? How can you get customers back?
  • How to craft messaging that makes your customer feel welcomed and safe
  • How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
  • How can you use social media and your Google My Business Listing to slowly welcome people back?
  • How to entice customers back without being pushy

Corona Kickstart Webinar Series: Recharging Your Marketing  & Your Business in the Wake of COVID-19

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Strong brand and clear messaging are critical to your business surviving the effects of the coronavirus pandemic. Your challenge is to find the right message at the right time, while maintaining a good reputation.
 
Key Learning Objectives and Actionable Insights:
 
  • Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
  • Gain clarity on the types of messages to send in order to get and keep customers.
  • Understand timing and tone of messaging and the role each plays in customer engagement.
 
Presenters: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

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To keep your company going during COVID-19, you need to look at who is responding to you today and how you are answering their needs. Are these the same customers you were talking to before?
 
Key Learning Objectives and Actionable Insights:
 
  • Learn how to define/redefine your customers
  • Review how they are responding to you and how that has or has not changed
  • Understand why knowing your customer is critical to your business
  • You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.
 
 
 

Watch Recording

Key Learning Objectives and Actionable Insights

  • Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
  • Understand the importance of adapting your marketing channels to meet the customer needs.
  • Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.
  • You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers. 

Presenter: Kelly Starzec, Managing Director, Freesia Marketing

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The way you lead your business in uncertain times can make or break your business. It’s much easier – and cheaper – to play offense than defense in the business world. We’ll give you tips and tools you need to succeed as a leader in uncertainty.

Key Learning Objectives and Actionable Insights:

  • Learn actions you can take to show leadership to your customers.
  • Understand why it’s imperative to show leadership internally and steps you can take to avoid unintentional employee attacks on your reputation.
  • Gain clarity on tools you can use to keep you and your company moving forward in the right direction despite uncertainty.
  • You’ll also walk away with actionable questions and outside resources you can use to guide your branding and messaging efforts.

Presenter: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

Innovation Lives Here Webinar Series

In these uncertain times, the members of NOVA EDA recognize that businesses need more help. “Beyond COVID-19: NOVA Business Resiliency Webinars” is a three-part series.

Part 1:

  • COVID-19 Business Survival Toolkit: April 23. Watch the Recording Here. Registration Required.
  • In-Depth Funding & Financing. April 30. Watch the Recording. 
  • Staffing: What’s Best for My Business, What’s Best for My People? May 7 Watch Recording Here
  • Keeping My Customers and Finding New Ones in This Climate. May 21 Watch Recording Here Password for the presentation: NOVAEDA521* [case sensitive]
  • New Business Models – Going Digital: What Does it Mean for My Business? June 4 Watch Recording Here | Password for the presentation: NOVAEDA6/4 [case sensitive]

Part 2:

  • Marketing & Business Development Through COVID-19. June 18  Watch Recording Here | Password for the presentation: NOVA6/18 [case sensitive]
  • Supply Chain Management. July 9 Watch Recording Here Password for the presentation: NOVAEDA7/9 [case sensitive]
  • The New Normal. July 23 Watch Recording Here  | Password for the presentation: NOVA7/23 [case sensitive]
  • IT: Cost or Investment? August 6 Watch Recording | Password for the presentation: NOVA8/6# [case sensitive]

Part 3:

  • Growth Funding. August 20 Watch Recording Password for the presentation: NOVA8/20 [case sensitive]
  • Partnering Across the Business Community. September 10 | Watch Recording | Password for the presentation: NOVA9/10 [case sensitive]
Managing a Remote Workforce Series

Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording

With employees suddenly working from home a lot more, managers need different skills and tools to effectively get the job done. Learn best practices for managing virtual teams, creating accountability without micromanaging, and keeping your organizational culture intact.
 
Presented by Jennifer Woofter, President and Founder of Strategic Sustainability Consulting, manages a remote workforce across the globe. She also serves as an SBDC Advisor for the SBDC – Lynchburg Region.

Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording 

Working from home is great, until it’s not. We’ll talk about the most common pitfalls of remote work and how to avoid them, so that you and your boss are excited to continue a telecommuting option long after the coronavirus is a distant memory! Part of our Managing Your Business Remotely.
 
Presented by Jennifer Woofter, President and Founder of Strategic Sustainability Consulting, manages a remote workforce across the globe. She also serves as an SBDC Advisor for the SBDC – Lynchburg Region.
 
 

Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording

The show must go on — and your organization needs to keep the talent pipeline moving despite the need for social distancing. We’ll go over tricks and tips for identifying, screening, negotiating and hiring great candidates, all using virtual tools.
 
Facilitator Jennifer Woofter is the President and Founder of Strategic Sustainability Consulting. She manages a remote workforce across the globe. She also serves as an SBDC Advisor for the Virginia SBDC – Lynchburg Region.

Presented by Jennifer Woofter of the SBDC-Lynchburg Region. Watch the Recording 

Uh-oh, a possible pandemic is here and you’re not ready! Learn ways to mitigate unexpected (and potentially catastrophic) supply chain disruptions now, while putting in place systems to reduce your risk in the future.
Facilitator Jennifer Woofter is the President and Founder of Strategic Sustainability Consulting. She manages a remote workforce across the globe. She also serves as an SBDC Advisor for the Virginia SBDC – Lynchburg Region.
Innovation

Presented by BrightTalk. Watch Here. You will need a free BrightTalk account. 

Brian Moran, Founder and CEO of Small Business Edge, provides practical and tactical advice with an actionable plan to help you navigate your business through these unpredictable times.

30 Minutes Presentation
15 Minutes Q&A
 

Presented by Dr. Floor Blindenbach-Driessen, Founder of Organizing for Innovation LLC

Watch the Recording and download the slides 

To come strong out of the coronavirus crisis, businesses must keep their innovation activities going. However, that is easier said than done. This session will address how to innovate as a small company with limited resources in a time like this.

Digital Resources

Presented by Ray Sidney-Smith, W3 Consulting. Watch Recording Download Slides

While you may provide a product or service direct to consumers or businesses in-person, the COVID-19 pandemic may have shined a light on a weakness in your business. Perhaps you can’t get your product or service to your customers, or they can’t access it locally or even via shipping?

Well, in this presentation, we covered a smorgasbord of digital products/services that you can provide to your customers, current and potential, so that you can either continue your physical retail business with supplemental revenue lines. Or, you might decide to transition completely to a virtual business.

Virginia SBDC