Recorded Webinars
Cybersecurity Webinars
US Patent and Trademark Webinars
This session covers:
- What is the USPTO?
- An overview of intellectual property types: patents, trademarks, copyrights, and trade secrets
- Why innovators and entrepreneurs should consider protecting their IP
- Local resources and assistance available through the USPTO and other agencies
Hosting Virtual Food and Beverage Events
Holiday Retail Webinar Series
In this session Marc Willson, Retail and Restaurant Strategist shared ideas, changes in direction, highly curated menus, new offers, and such that restaurateurs have adopted during “The Long and Winding Road” of the pandemic to survive and some actually thrive. Followed by a discussion of being in the restaurant business in 2020 and beyond.
This is Not Business as Usual
- Safety during COVID for employees and customers.
- Sales tips and techniques.
- Marketing ideas.
- Community involvement and connection.
- Best practices you can use.
- Everyday operations during this challenging time.
Introduction/Agenda – (3 min)
7 things every business should do (9 min):
- Take stock of your business situation – (2 min)
- Reach out to experts – (1 min)
- Sell online – (3 min)
- Use an Ecommerce platform – (1 min)
- Accept online/contactless payments – (1 min)
- Set up a shipping area – (1 min)
- Sell on social media – (1.5 min)
Re-entry and the importance of personalization/communication – (1.5 min)
Running your business in Phase II/Phase III/the new normal – (4 min)
Best practices and ideas to promote your business – (11 min)
Ways to increase customer engagement/Additional tips – (3 min)
Trademarks
- Definitions/types of marks
- Benefits of federal registration
- Selecting a mark Filing and registration
- How to find help
Grants and Loans
SBA Loan Programs
Filling out the Economic Injury Disaster Loan (EIDL) Application | Watch the Recording
May 29 | Payroll Protection Program (PPP) Loan Forgiveness Explained | Watch the Recording
June 9 | Payroll Protection Program (PPP) Loan Forgiveness Explained | Watch the Recording
SBIR and STTR programs
NIST SBIR Intro Webinar Available for Viewing. Free to Virginia based small tech firms and university. Register HERE to watch the recording
Emergency Standards
- What VOSH’s COVID-19 ETS requires
- What to include in your Infection Control Plan
- Requirements for training, face masks, sanitation, and notifications about infected employees
- Timelines and deadlines in VOSH’s new rule
Refocus & Rebuild Webinar Series: Part 1
Presented by the Virginia Community Capital, GENEDGE, Virginia SBDC Network, UVA Wise Office of Economic Development and the Southwest Virginia Alliance for Manufacturing.
A Focus On Phase 1 Regulations, Business Decisions and Operations for the Food Industry | A COVID-19 Workshop | Watch Recording
Refocus & Rebuild Webinar Series: Business Post COVID 19 (Part 2)
Session six of the Refocus & Rebuild webinar series was held this afternoon and focused on how to prepare for the next crisis, developing a resiliency plan and how it can help and was led by Sam Wolford with GENEDGE.
Opening – (1 min)
Introduction – (3.5 min)
Definition and examples of a crisis – (5.5 min)
What is crisis management and why is it important? – (1.5 min)
Crisis management vs. Disaster recovery vs. Business continuity – (2 min)
Crisis management planning – 6 steps – (7.5 min)
Factors to consider in a crisis management plan – (3 min)
Six parts of a crisis management plan – (1 min)
Developing a crisis management team – (18 min)
- Overview/team makeup- (5 min)
- Team capabilities – (2 min)
- Incorporating media relations/training and exercise – (3 min)
- Advice for leadership/management – (2.5 min)
- Characteristics of a crisis management team – (4 min)
- Overview to achieve and maintain a crisis management team – (1 min)
Crisis management in COVID-19 – (9 min)
Contact information– (1 min)
Q&A – 52:57
Closeout – 1:00:41
Session eight of the Refocus & Rebuild webinar series was held this afternoon and focused on succession planning .
Session nine of the Refocus & Rebuild webinar series was held this afternoon and focused on cyber security/key technologies and applications businesses should consider. The session was presented by Jonathan Evenden with Aegis IT Solutions.
Session ten of the Refocus & Rebuild webinar series was held this afternoon and focused on Key Resources, Customer Contacts/Critical Information Storage Options led by GENEDGE
Session eleven of the Refocus & Rebuild webinar series focused on transportation and logistics presented by Troy Bravenboer with Brave Freight.
Session twelve of the Refocus & Rebuild webinar series was held this afternoon and focused on crisis communications plan presented by Kathy Still with UVA Wise.
Webinar Series: Marketing and COVID 19
- What is your message? How can you get customers back?
- How to craft messaging that makes your customer feel welcomed and safe
- How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
- How can you use social media and your Google My Business Listing to slowly welcome people back?
- How to entice customers back without being pushy
This session by Christina Garnett covers:
- How to ensure that your future marketing efforts are not tone-deaf
- Social listening is critical. What steps can you take to find out what customers are saying about their needs?
- How can you market while also addressing current restrictions for reopening?
In this video Christina Garnett covers:
- How to take steps to make sure your ads don’t get flagged for trying to make money off COVID (yes it’s a thing)
- How to craft your copy and CTA to make customers want to see you again
- What kind of imagery should you stay away from when crafting ads?
- What is your message? How can you get customers back?
- How to craft messaging that makes your customer feel welcomed and safe
- How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
- How can you use social media and your Google My Business Listing to slowly welcome people back?
- How to entice customers back without being pushy
Corona Kickstart Webinar Series: Recharging Your Marketing & Your Business in the Wake of COVID-19
- Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
- Gain clarity on the types of messages to send in order to get and keep customers.
- Understand timing and tone of messaging and the role each plays in customer engagement.
- Learn how to define/redefine your customers
- Review how they are responding to you and how that has or has not changed
- Understand why knowing your customer is critical to your business
- You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.
Key Learning Objectives and Actionable Insights
- Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
- Understand the importance of adapting your marketing channels to meet the customer needs.
- Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.
- You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.
Presenter: Kelly Starzec, Managing Director, Freesia Marketing
The way you lead your business in uncertain times can make or break your business. It’s much easier – and cheaper – to play offense than defense in the business world. We’ll give you tips and tools you need to succeed as a leader in uncertainty.
Key Learning Objectives and Actionable Insights:
- Learn actions you can take to show leadership to your customers.
- Understand why it’s imperative to show leadership internally and steps you can take to avoid unintentional employee attacks on your reputation.
- Gain clarity on tools you can use to keep you and your company moving forward in the right direction despite uncertainty.
- You’ll also walk away with actionable questions and outside resources you can use to guide your branding and messaging efforts.
Presenter: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing
Road to Recovery Webinar Series
Presented by: Ray Sidney-Smith| Watch Recording
Presented by: Ray Sidney-Smith
Presented by: Jeff Nicely | Watch Recording
Innovation Lives Here Webinar Series
In these uncertain times, the members of NOVA EDA recognize that businesses need more help. “Beyond COVID-19: NOVA Business Resiliency Webinars” is a three-part series.
Part 1:
- COVID-19 Business Survival Toolkit: April 23. Watch the Recording Here. Registration Required.
- In-Depth Funding & Financing. April 30. Watch the Recording.
- Staffing: What’s Best for My Business, What’s Best for My People? May 7 Watch Recording Here
- Keeping My Customers and Finding New Ones in This Climate. May 21 Watch Recording Here | Password for the presentation: NOVAEDA521* [case sensitive]
- New Business Models – Going Digital: What Does it Mean for My Business? June 4 Watch Recording Here | Password for the presentation: NOVAEDA6/4 [case sensitive]
Part 2:
- Marketing & Business Development Through COVID-19. June 18 Watch Recording Here | Password for the presentation: NOVA6/18 [case sensitive]
- Supply Chain Management. July 9 Watch Recording Here | Password for the presentation: NOVAEDA7/9 [case sensitive]
- The New Normal. July 23 Watch Recording Here | Password for the presentation: NOVA7/23 [case sensitive]
- IT: Cost or Investment? August 6 Watch Recording | Password for the presentation: NOVA8/6# [case sensitive]
Part 3:
- Growth Funding. August 20 Watch Recording | Password for the presentation: NOVA8/20 [case sensitive]
- Partnering Across the Business Community. September 10 | Watch Recording | Password for the presentation: NOVA9/10 [case sensitive]
Managing a Remote Workforce Series
Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording
Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording
Presented by Jennifer Woofter of the SBDC – Lynchburg Region. Watch the Recording
Presented by Jennifer Woofter of the SBDC-Lynchburg Region. Watch the Recording
Innovation
Presented by BrightTalk. Watch Here. You will need a free BrightTalk account.
30 Minutes Presentation
15 Minutes Q&A
Presented by Dr. Floor Blindenbach-Driessen, Founder of Organizing for Innovation LLC
Watch the Recording and download the slides
To come strong out of the coronavirus crisis, businesses must keep their innovation activities going. However, that is easier said than done. This session will address how to innovate as a small company with limited resources in a time like this.
Digital Resources
Presented by Ray Sidney-Smith, W3 Consulting. Watch Recording | Download Slides
While you may provide a product or service direct to consumers or businesses in-person, the COVID-19 pandemic may have shined a light on a weakness in your business. Perhaps you can’t get your product or service to your customers, or they can’t access it locally or even via shipping?
Well, in this presentation, we covered a smorgasbord of digital products/services that you can provide to your customers, current and potential, so that you can either continue your physical retail business with supplemental revenue lines. Or, you might decide to transition completely to a virtual business.