Tourism
Reopening
Arts, Destination Marketing, Lodging, Main Street, Restaurants, and more: https://www.vatc.org/cv19businessresources/
From the Institute for Local Self-Reliance: COVID-19 Pandemic-What Small Businesses Can Do
Restaurant and retail expert, Marc Wilson, discusses – in several short videos – the key items for retail store owners to think about when beginning to sell online.
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- Getting your brick and mortar operation online
- Preparing your website for e-Commerce (find a partner platform)
- Building the website to be ready for e-Commerce (building the website out)
- SEO for your retail e-Commerce site
- Pricing your products
- Importance of contactless pay modules
- Sales tax and security
- Notifying your best customers about your new e-Commerce site
Webinars
In this video Marc Wilson, retail strategist for the Virginia SBDC, discusses re-opening and operating your business during the COVID pandemic. The session is specifically focused to be helpful to retail, restaurant, and hospitality businesses and will address issues in those industries.
Introduction/Agenda – (3 min)
7 things every business should do (9 min):
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Take stock of your business situation – (2 min)
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Reach out to experts – (1 min)
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Sell online – (3 min)
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Use an Ecommerce platform – (1 min)
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Accept online/contactless payments – (1 min)
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Set up a shipping area – (1 min)
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Sell on social media – (1.5 min)
Re-entry and the importance of personalization/communication – (1.5 min)
Running your business in Phase II/Phase III/the new normal – (4 min)
Best practices and ideas to promote your business – (11 min)
Ways to increase customer engagement/Additional tips – (3 min)