Branding and Messaging to Cut through the Noise

Strong brand and clear messaging are critical to your business surviving the effects of the coronavirus pandemic. Your challenge is to find the right message at the right time, while maintaining a good reputation.

Key Learning Objectives and Actionable Insights:

  • Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
  • Gain clarity on the types of messages to send in order to get and keep customers.
  • Understand timing and tone of messaging and the role each plays in customer engagement.

Presenters: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

Leave a Reply

Your email address will not be published.

Owners and key financial decisionmakers of for-profit businesses, share your recent experiences. Did your business seek financing such as loans or lines of credit in the last 12 months? How would you rate the financial condition of your business?

The Federal Reserve’s 2022 Small Business Credit Survey is open for responses, and the Virginia SBDC Network is a partner on this effort. By taking the survey, you contribute to data that directly informs the Fed, federal government agencies, service providers, policymakers, and others—ultimately benefitting your business and other businesses like yours. Take the 10-minute survey now. 

The survey is open to businesses currently in operation, those recently closed, and those about to launch. All responses are confidential.

The survey closes November 4, 2022. Questions? Contact Grace Guynn at