Branding and Messaging to Cut through the Noise

Strong brand and clear messaging are critical to your business surviving the effects of the coronavirus pandemic. Your challenge is to find the right message at the right time, while maintaining a good reputation.

Key Learning Objectives and Actionable Insights:

• Learn why maintaining a good brand reputation is important to staying in business and what you can do to keep your reputation strong.
• Gain clarity on the types of messages to send in order to get and keep customers.
• Understand timing and tone of messaging and the role each plays in customer engagement.

Presenters: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing