Gone are the days that your bricks and mortar store could stand alone because of the experience you offer your customers is unparalleled. That is great, but is *no longer enough* during the pandemic to survive/thrive. You must take your offer online and reach people who are not comfortable enough yet to shop in public. A robust digital shopping website is critical to success for evermore.
Marc Willson and Cameron Nelson outline the different platforms and how to choose between them.