Teviya and Jon Abrahams rely on creativity. It’s the foundation of Jpixx, the creative video agency the couple spearheaded in Virginia Beach in 2013.

Jpixx started ten years ago when video had just become a necessary tool all the way down to the local level, so they did not need heavy sales to get going. However, when the COVID pandemic allowed for forced downtime, Teviya relied on her creative instincts and contacted the Hampton Roads SBDC.

“I reached out to the SBDC to build our business knowledge,” Teviya says. “We were experts in our field, but we learned about running a business as we went along.”

By that point, Teviya and Jon’s team had already produced thousands of videos, traveled the world, and built an impressive roster of clients, including government contracts. But it was a pivotal time to leverage the experience they had gained over the years.

SBDC Business Analyst Bill Holloran helped Teviya and Jon gain perspective and realize what would help cinch up their business processes and structure to grow more mindfully.

“Bill got to know how we run our business,” Jon relates. “He gave us confidence in areas we were excelling in and suggested other areas to adjust and points to consider.”

“One of our favorite projects is a video about booster seat safety that went viral with over 20 million views,” Jon says. “Knowing we could reach so many parents all over the world and actually save lives was a huge moment for us. Reframing our thinking with the SBDC, we now like to use this to help others understand the impact of video marketing. It became fuel for us to define what projects and goals to focus on going forward.”

“Bill helped with increasing sales, defining costs, and talent development for our staff,” Teviya says. “He helped us prioritize growth options and the delineation of duties for us as owners.”

“When soft-launching a new website, Bill compiled notes from professionals and business students, making our website more effective for future clients,” Teviya mentions.

Jpixx has grown to 12 staff and counting. They produce commercials, but are particularly adept with 3 – 5 minute videos that tell in-depth, complex stories. “Jpixx is stellar at making the viewer feel as if they are in the room to experience it firsthand. So many things in life cannot be communicated or understood fully in writing,” Teviya says. “That visual element is crucial, and we love being a part of that.”

Capture Life Creatively is the motto Jpixx began with, and it’s still prevalent today. Teviya is so very grateful she got in touch with the SBDC. “It is invaluable to have a reliable and trustworthy resource to learn from, whether it is the very helpful SBDC webinar library or our very own mentor, Bill, to reach out to throughout the year.”