Leading an Expanding Craft Beverage Business

Craft beverage production is often a labor of love, with owners directly involved in every facet of the business. However, as companies mature, organizational processes grow more complex, testing the founders’ capacity. Leaders at the helm of expanding companies need to learn how to shift from working in the business to working on the business. 

In this webinar, the Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden speaks with Catoctin Creek Distilling Company Founder and General Manager Scott Harris about his experience growing the distillery from a small family business to a global brand.