With distribution tightening, many alcohol producers are looking to direct-to-consumer sales as a high-margin strategy for driving profits. But there’s a limit to the volume achievable via the tasting room. That’s why it’s important to build and grow effective membership clubs – they extend DTC sales beyond the TR and create strong customer bonds.
In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Janine Aquino, Senior Consultant at Aquino Baron Consulting, how producers can make the most of their membership clubs.
SPEAKER: Janine Aquino is a business consultant and entrepreneur with 30 years of experience in the craft beverage industry. Raised on a vineyard in the Hudson Valley by a family of wine importers, Janine is the fourth generation to work in the beverage industry. With her experience at the helm of multiple wineries, Janine has deep expertise across a range of topics, including start-up management, ROI analysis, and market strategy, to name a few. Today, Janine serves craft beverage producers in Virginia and beyond through her firm, Aquino Baron Consulting.