Market Selection, Partner Identification, Export Strategy

Episode 2 of the Global Potential for American Craft Beer series, hosted by the Virginia SBDC, the US Small Business Administration, and the Brewers Association – with special guest speakers.

Once a brewery has confirmed that it’s equipped to pursue international markets, the next question is where to sell its products. It can be daunting to assess the potential of the many markets and partners looking for American craft beer, and there’s no one size fits all approach for market selection.

In this second webinar, breweries learn about available tools and strategies to help weigh different opportunities and develop an export strategy that suits their specific goals.

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