Marketing Fundamentals for Craft Beverage Producers

In order to compete with the massive marketing budgets of their corporate competition, small craft beverage producers need to be strategic about how and where they allocate their resources. With a small amount of planning and some basic skillsets, even micro-producers can create compelling stories.

In this webinar, the Virginia SBDC’s Chris Van Orden speaks with Zack Johnson and John Park of the JPG Agency about the marketing fundamentals that all producers need to have in place to stay relevant in the marketplace.