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Craft Beverage
CBA services are designed to promote sustainable growth and resilience among Virginia-based producers, from start-ups to established and expanding companies.
If you are not already an SBDC client, you can register for CBA assistance here. Because CBA is housed within the International Business Development (IBD) Program, the registration page cites IBD. If you are an SBDC client, you can request CBA services through your regional SBDC office.
SBDC clients can receive assistance on a diverse range of topics related to their approach to market, from brand positioning and pricing strategy to channel mix and customer segmentation.
In the increasingly competitive drinks market, companies need to have a well-articulated approach to sales that emphasizes their strengths and responds to market conditions. CBA can help businesses craft a sales strategy that matches its goals and ambitions.
CBA is prepared to help companies grow into new markets. Domestically, businesses can learn about the sales environment and regulatory regimes of target markets. Companies interested in international opportunities can learn more about exporting by requesting access to the Craft Brewery Export Guide. When ready, they can take advantage of the joint resources of CBA and the International Business Development program.