What is ICAP?

ICAP is an intensive startup assistance program targeting early-stage, high-growth potential companies. We teach startup teams how to identify their initial customers and develop business models that investors will fund. Great startups are in love with their customers: they know their problems and how they would like them solved. ICAP helps to uncover this winning formula and develop a road map to early success. We then work with teams to keep them focused on attaining key milestones on this path, so they become attractive investment opportunities. ICAP uses Lean Startup as its principle methodology.

Who is Eligible?

ICAP supports Virginia businesses, entrepreneurs, universities, and research centers, who are commercializing innovations.

What do you receive from participation?

Throughout the time a participant is an active ICAP client, they should expect: to develop a business model built from customer input; a go-to-market strategy; have access to experts, advisors and angel investors; become prepared for funding; get help obtaining non-dilutive funding; and receive ongoing counseling and strategic guidance.

How to apply?

If you are not already an SBDC client, please email us at icap@virginiasbdc.org to begin the process.
Current SBDC clients can apply for ICAP by completing this form.

Does ICAP provide funding?

ICAP does not provide funding to participants. By becoming an active ICAP client, you will create the business model and infrastructure that investors would want to fund.

What other benefits does ICAP provide?

The short course is just the beginning. After completion, teams develop a roadmap to help them navigate the first year or two of their startup’s life. This roadmap includes a timeline for teams to follow along with key milestones they need to achieve to be successful. Teams will continue to interview customers, because customer discovery NEVER STOPS! Teams are required to attend monthly check-in calls with instructors to track progress and provide ongoing guidance.

ICAP Programs

ICAP Partners

ICAP Mentors



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