Reaching Your Customers in a Changing Marketplace

Key Learning Objectives and Actionable Insights

  • Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
  • Understand the importance of adapting your marketing channels to meet the customer needs.
  • Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.
  • You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.


Presenter: Kelly Starzec, Managing Director, Freesia Marketing

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Owners and key financial decisionmakers of for-profit businesses, share your recent experiences. Did your business seek financing such as loans or lines of credit in the last 12 months? How would you rate the financial condition of your business?

The Federal Reserve’s 2022 Small Business Credit Survey is open for responses, and the Virginia SBDC Network is a partner on this effort. By taking the survey, you contribute to data that directly informs the Fed, federal government agencies, service providers, policymakers, and others—ultimately benefitting your business and other businesses like yours. Take the 10-minute survey now. 

The survey is open to businesses currently in operation, those recently closed, and those about to launch. All responses are confidential.

The survey closes November 4, 2022. Questions? Contact Grace Guynn at grace.guynn@atl.frb.org.