Reaching Your Customers in a Changing Marketplace

Key Learning Objectives and Actionable Insights

• Learn about the new and changing buyer behaviors and trends in today’s economic landscape.
• Understand the importance of adapting your marketing channels to meet the customer needs.
• Gain insight into how to assess and adapt your marketing channels to drive more value for your customers and revenue for your business.
• You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.

Presenter: Kelly Starzec, Managing Director, Freesia Marketing