Website
  • Advising
    • Start Your Business
    • Grow Your Business
  • Training
    • Webinar & Events
    • Partner Webinars & Events
    • On-Demand Videos
  • Resources
    • Funding Resources
  • Programs
    • Innovation Commercialization Assistance Program (ICAP)
    • International Business Development Program (IBD)
    • Craft Beverage Assistance Program (CBA)
    • Cybersecurity
    • Veterans
  • Successes
  • About Us
    • Staff
    • Office Locations
    • Sponsors
    • Results
  • en English
    ar Arabiczh-CN Chinese (Simplified)en Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishvi Vietnamese
Website
  • Advising
    • Start Your Business
    • Grow Your Business
  • Training
    • Webinar & Events
    • Partner Webinars & Events
    • On-Demand Videos
  • Resources
    • Funding Resources
  • Programs
    • Innovation Commercialization Assistance Program (ICAP)
    • International Business Development Program (IBD)
    • Craft Beverage Assistance Program (CBA)
    • Cybersecurity
    • Veterans
  • Successes
  • About Us
    • Staff
    • Office Locations
    • Sponsors
    • Results
  • en English
    ar Arabiczh-CN Chinese (Simplified)en Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishvi Vietnamese
  • Advising
    • Start Your Business
    • Grow Your Business
  • Training
    • Webinar & Events
    • Partner Webinars & Events
    • On-Demand Videos
  • Resources
    • Funding Resources
  • Programs
    • Innovation Commercialization Assistance Program (ICAP)
    • International Business Development Program (IBD)
    • Craft Beverage Assistance Program (CBA)
    • Cybersecurity
    • Veterans
  • Successes
  • About Us
    • Staff
    • Office Locations
    • Sponsors
    • Results
  • en English
    ar Arabiczh-CN Chinese (Simplified)en Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishvi Vietnamese
Website
Website
  • Advising
    • Start Your Business
    • Grow Your Business
  • Training
    • Webinar & Events
    • Partner Webinars & Events
    • On-Demand Videos
  • Resources
    • Funding Resources
  • Programs
    • Innovation Commercialization Assistance Program (ICAP)
    • International Business Development Program (IBD)
    • Craft Beverage Assistance Program (CBA)
    • Cybersecurity
    • Veterans
  • Successes
  • About Us
    • Staff
    • Office Locations
    • Sponsors
    • Results
  • en English
    ar Arabiczh-CN Chinese (Simplified)en Englishfr Frenchde Germanhi Hindiit Italianpt Portugueseru Russianes Spanishvi Vietnamese
CentralPrior to 2016Years

Savvy Rest

Tracy Nayar July 31, 2018

Savvy Success

Sales have increased over 30% and the client is now exporting to Canada. The company was listed for a third consecutive year in Inc. magazine’s fastest growing 500 small companies.

Savvy Rest. Inc. became a client of the Central Virginia SBDC in November 2010, when the founder and owner, Michael Penny, was referred by a local economic development official.  The company initially sought assistance to refine the strategic direction of the company and marketing tactics to continue to expand its sales growth.

The company, which manufactures natural latex mattresses and organic bedding products and accessories, had distribution through independent retailers, one company-owned store in Ivy, VA, and an online sales presence.  The company was also seeking financing sources and has since sought guidance from the SBDC on a facility acquisition, company credit policy and procedures and human resource/organization planning.

The Center formed a team of counselors covering financial and marketing expertise to assist the company in analyzing their profitability and capabilities by expanding its dealer network and retail operation. Over the past two years, the Center provided over 35 hours of counseling to this second-stage business.  The Center recommended more focus on marketing through the dealer network with improved tactics to help the dealers grow sales.   The Center referred financing sources which resulted in a line of credit.  It has also provided counseling assistance in considering a facility acquisition and credit policies and collection practices as well as on organization and staffing training and development.

As a result:

  • Sales have increased over 30% and the client is now exporting to Canada.
  • Employees increased by over 35%.
  • A permanent trade showroom was added at the World Furniture Market.
  • A second retail location was added in Vienna, Virginia.
  • A four-acre commercial parcel in Nelson County was acquired for future planned   relocation.
  • The company created an employee stock ownership plan (ESOP).
  • Company was listed for third consecutive year in Inc. magazine’s fastest growing 500 small companies.
Showalter Orchard & GreenhouseShowalter Orchard & GreenhouseJuly 31, 2018
BERTO Consulting ServicesJuly 31, 2018BERTO Consulting Services

Contact Us

+1 703-277-7703

help@virginiasbdc.org

10306 Eaton Place
Suite 180

Fairfax, VA 22030

Stay Connected

Facebook Instagram Twitter Linkedin Youtube

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and GO VIRGINIA, a state‐funded initiative administered by the Virginia Department of Housing and Community Development (DHCD) that strengthens and diversifies Virginia’s economy and fosters the creation of higher wage jobs in strategic industries.

Copyright © 2021 Virginia SBDC. All Rights Reserved