Strategies for Effective Craft Beverage Front-of-House Operations

In-house sales have never been more important for Virginia’s craft beverage sector, making front-of-house staff vital to the long-term viability of craft beverage businesses.

In this edition of the Craft Beverage Conversation webinar series, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Andrew Coplon, Founder of Secret Hopper and Craft Beer Professionals, how producers can train, incentivize, and retain customer-facing staff members.