Strategies for Maximizing Tasting Room Performance in the Craft Beverage Industry

As more producers come online and the distribution market gets ever more crowded, many breweries, wineries, and cideries are looking to their tasting room to drive revenue.  But how can companies maximize this high-margin channel?  In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Andrew Coplon, Founder of Secret Hopper and Craft Beer Professionals, what strategies are most effective in improving tasting room performance. 


Andrew Coplon is the Founder of Secret Hopper and Craft Beer Professionals. Andrew helps breweries nationwide create more memorable and profitable taproom experiences using data-based insights gathered from thousands of visits. He has successfully built a community of 16,000 Craft Beer Professionals dedicated to the growth and betterment of our industry across the United States. When he isn’t building relationships on Zoom or meeting you for a pint, he enjoys climbing jungle gyms with his son, Max, or planning the next adventure with his wife, Stacie. 

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