Somiah Lattimore​

ICAP Mentor
Somiah is an internationally recognized design educator and award-winning creative director.
Instructional Design and Technology
UX/UI, Design Product Innovation


Somiah’s impactful tenure at the University of Richmond began in 2021 as the founding Senior Director of the Creativity, Innovation, and Entrepreneurship initiative. Her leadership was immediately evident in securing a $1 million gift within six months of her arrival, propelling the university into the innovation and entrepreneurship community. This milestone paved the way for introducing university-wide programs and set a new benchmark for excellence.

Somiah’s dedication to making a difference in the Commonwealth of Virginia is palpable in her strategic planning and leadership as a Managing Director at Lighthouse Labs. She led the writing of the largest GO Virginia Region 4 grant awarded, an impressive $1 million. This grant was further amplified by a $1 million match from Activation Capital, leading to the establishment of Lighthouse University. This pioneering initiative provided access to acceleration, capital, and workforce development, creating over 150 high-paying Virginia jobs and developing an award-winning acceleration curriculum.

Her work with Virginia, Activation Capital, and Lighthouse Labs has legislatively impacted Virginia’s innovation and business community. She is a ICAP Mentor and serves on the advisory boards of the Community Foundation of Richmond, Quartr, and CURE.

Somiah’s entrepreneurial spirit is a testament to her diverse skillset and adaptability, which is evident in her ventures from CPG to SaaS. She is also an investor with Extra Credit Ventures and cofounded a series of successful ventures, including Carolina Media Publishing (acquired), Shore Life (acquired), Marion Design (acquired), Cupcake Diva Quest, Gokies (licensing deal), and King Tide Supply Co. Her exceptional creative work has been recognized with multiple AIGA and ADDY awards, solidifying her reputation as an award-winning art director and designer.

Her achievements in curriculum development mark Lattimore’s 20-year academic journey. Somiah led the VCU da Vinci Center’s experiential division, redesigning the pre-accelerator, launching a human-centered design curriculum, and teaching innovation and entrepreneurship. At Virginia Tech, she spearheaded the academic center FourDesign to national acclaim and co-designed a new Visual Communication Design curriculum. Her research focuses on human-centered design as a catalyst for innovation and entrepreneurship. In that vein, Somiah designed curricula and taught at multiple universities, spanning innovation, entrepreneurship, graphic design, and UX/UI.

Lattimore has a BS and MFA from Radford University and an MA in Instructional Design and Technology from Virginia Tech. In her leisure time, she enjoys the salty air of the Eastern Shore of Virginia. She supports her favorite teams in Lane Stadium and the Dedmon Center with her husband, Adam, and their three lively daughters, Violet, Lilly Blake, and Laney Jane.