Trish Barber is Founder of 3WaysDigital and author of Why Women Pivot. During her 30-year career, Trish has evolved from cable television franchising and marketing, into tech marcom and media, and later to co-founding a SaaS startup. She is a four-time entrepreneur now focused on supporting B2B, B2G, and non-profits going through growth transitions. Her clients are experiencing strategic change such as new product launches, VC investment, divisional spin-offs, grant awards, C-level management shifts, or big tech contract wins. She functions as a fractional CMO who preps her clients for independence. She has worked strategically with both large ($7B) and small organizations ($200M) on products and programs requiring high-level support as they become established. Trish sets up marketing operations, hires their internal team, and then launches the company to success.
Trish has three grown children and has been married to her husband for over thirty years. She is a former taiko player/performer and is also devoted to the issues of supporting girls in STEM, women in tech, and improving womens’ representation on corporate boards.