The Power of the Press: Incorporating Earned Media into Your Craft Beverage Marketing Strategy

Most craft beverage companies, no matter their size or model, recognize the importance of marketing, but too many ignore a high impact strategy: earned media. 

In this webinar, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden asks Lisa Archer, Editor and Publisher of Edible Blue Ridge, about her experience working with the craft beverage sector, the media’s process for sourcing stories on local producers, and what makes a good subject.

Speaker: Lisa Archer is the editor and publisher of Edible Blue Ridge, a quarterly magazine dedicated to celebrating Central & Southwestern Virginia’s unique regional food scene, with a focus on our many farms, orchards, wineries, farmers markets, specialty shops, eateries, food artisans and home cooks. Edible Blue Ridge distributes 10,000 copies of each issue through more than 200 select grocers, restaurants and retailers across their territory.