Trademark Basics

Find our what all entrepreneurs, small businesses, and start-ups should know about trademarks.

We discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.

Discover the free resources that are available from the USPTO!

Webinar presented in collaboration with the United States Patent and Trademark Office.