Live Webinars & Recordings

The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

Upcoming Webinars

Facebook Advertising 101

How to Create Effective Ad Campaigns on Facebook

August 23, 2018

Facebook has had a rough year so far, having its CEO, Mark Zuckerberg, get grilled before a Congressional representatives after the Cambridge Analytica scandal. Their stock share prices have dropped precipitously since implementing a number of measures to stop foreign interventions on the platform, along with the loss of some users’ trust. That said, Facebook is still a juggernaut in the social networking space. They own not only Facebook, but Instagram, WhatsApp, Oculus VR (virtual reality headset maker), and a few dozen other companies.

Facebook isn’t going anywhere, anytime soon. And their advertising platform can be a great way to get out in front of customers, if your small business has the budget. In this Web-based presentation, Digital Marketing Strategist Ray Sidney-Smith will explain the basics and tools for creating effective ad campaigns on Facebook.

In this Webinar, we will cover:

  • Who is best suited to use Facebook Ads;
  • How to create ads for Facebook campaigns;
  • What are the types of advertising campaigns you can run on Facebook; and
  • What are the tools you use to setup and manage Facebook Ads campaigns.

Pinning for Profit, Publicity and Purpose

Pinterest Marketing Strategies for Small Business

September 20, 2018

Pinterest garners 200 million monthly users on its image-based social network. And, its demographics are lucrative to many small businesses in the US--female majority (at around 45%), planning actively for events (e.g., weddings, trips, and parties), covers Boomers, Gen X and Millennials, and 66% of Pinterest users make over $50,000 per year.

With that said, whether you’re looking to profit, gain greater publicity, or market a social cause related to your business, if those demographics appeal to your business, then Pinterest is for you. And, that requires a strong Pinterest marketing strategy for your business. Attend this hour-long Web-based presentation on identifying the best marketing strategy for Pinterest for your small business.

In this Webinar, we will cover:

  • An overview of the Pinterest platform so you can be more familiar with the content available;
  • In-depth analysis of the demographics of Pinterest today;
  • How to create a targeted content or ad strategy on Pinterest for your business.

Google Analytics 101 for Small Business

October 18, 2018

Google Analytics is a powerhouse tool for getting data about the visitors to your website. But, most Small Business owners don’t know it exists and many don’t have it installed on their website. Even when it is installed, the vast majority of Small Business websites don’t have their website traffic analyzed by the owner or decision-makers on a regular basis.

Not knowing and using Google Analytics (GA) is leaving money...on...the...table! By understanding how GA works, how to get it on your website, and further what reports to look at, your small business can gain greater insight into how to make your website more useful and profitable than ever. Join us for this fast-paced, informative overview of GA and its abilities.

In this Webinar, we will cover:

  • What is Google Analytics and its suite of related products (which are free!);
  • How to setup Google Analytics on a typical website (we’ll show you a WordPress site); and
  • How to analyze and synthesize the data on Google Analytics to make better business decisions about your website.

How to Monetize Your Content Marketing (Properly) as a Small Business

November 1, 2018

It can be confusing to some business owners about how much time, energy and resources are needed to put into your content marketing at first. And, once you do, how do you actually get paid for all you’ve invested in your content marketing.

In this Web-based presentation, Digital Marketing Strategist Ray Sidney-Smith will go in-depth into the strategizing for making money from your content as a Small Business owner. You should be using your content in every way possible and that means monetizing your content in as many appropriate ways possible, and we’ll cover those in this session.

In this Webinar, we will cover:

  • What is the most typical and optimal strategy to use content marketing as a means for generating revenue for your business;
  • What are other monetization methods that business owners can use based on their content marketing efforts.

Social Media Management Tools for Small Business

November 15, 2018

While social technologies have been around for decades, Small Business has only embraced Social Media in the past decade. Notwithstanding, Social Media continues to take much work to manage it. From content production to editing content (writing, images and video) to timing and scheduling posts, Social Media can take a full workday per week to do it properly and effectively for some small businesses. That said, with the right tools in place you can be a Social Media rockstar while saving on time, energy, money and other resources.

In this one-hour session, Digital Marketing Strategist Ray Sidney-Smith will cover some of the best Social Media Management tools available to Small Business today.

In this Webinar, we will cover:

  • The importance of finding and using the right tools for Social Media;
  • Tools that can help you expand and explore your Social Media marketing potential while fitting your Small Business budget.

We will be available live to answer questions you have about marketing and managing your business on the Web, Mobile, Social Media, and beyond!

These Webinars, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, President of W3 Consulting, and Managing Director of W3C Web Services, providing affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting services focused on helping Small Business market and manage on the Web.Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Recorded Webinar

This is an embedded YouTube playlist of the “Google and Beyond: Marketing and Managing on the Web” series. This will display the latest Webinar archived from the series; if you want to see prior Webinars follow the instructions below.

Playlist Instructions

Virginia SBDC