Live Webinars & Recordings

The Virginia SBDC sponsors a series of webinars titled Beyond Google: Marketing and Managing on the Web series. All webinars are presented by Ray Sidney-Smith, Web Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a Web, Social Mobile strategy, development and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • Nonprofit executive directors and board members

Upcoming Webinars

Marketing Planning for 2019

Thursday, February 21, 2019 12:15 PM - 1:15 PM EST

Are you ready to make an impact with your marketing this year? Do you know what was hot last year? Do you want to know what is going to be hot in 2019? Come for a review of the hottest marketing trends of 2018, as Digital Business Strategist Ray Sidney-Smith walks through last year’s trends for what worked and what did not. And, for the latest predictions for what will be happening in Small Business marketing in 2019!

Start off your new year business planning right with some of the cutting edge strategies and tools for marketing your Small Business.

Creating an Online Conference/Summit

Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business

Thursday, March 7, 2019 12:15 PM - 1:15 PM EST

More than any other time in history, we are digitally connected. And, this connectedness to the Internet can also bring people across long distances together. As a Small Business, you can be the hub for such a digital gathering for learning, sharing, and networking. Whereas traditional conferences/summits require travel, hotels and more, the Internet is the new travel-free destination for these unique Web-based events.

Are you interested in creating an online conference/summit? That’s the topic of this Web-based presentation!

Join us in this Webinar to learn: 

  • Why would you want to host an online conference/summit?
  • What are some strategies and tips for getting the most out of an online conference/summit?
  • What tools are to help you create an online conference/summit?

Instagram Advertising 101

How to Create Effective Ad Campaigns on Instagram

Thursday, March 21, 2019 12:15 PM - 1:15 PM EST

Instagram has over one billion users on the photo social networking platform. (Facebook, which owns Instagram, and Google’s YouTube are the only platforms with more users than it.) And, 60% of the users find products on Instagram, which is a boon for small business retailers, specifically. And, for those B2B businesses, more than 71% of businesses in the US use Instagram. So, there’s power in getting in front of Instagrammers for everyone.

In this Web-based presentation, we will cover the basics of creating effective Instagram ad campaigns for business owners.

What we will discuss in this Webinar:

  • How to get your Instagram ad account setup
  • Identify your first Instagram ad campaign goal and target audience
  • How to structure your first Instagram ad campaign for success.

Snapchat Marketing Strategies for Small Business

Thursday, April 4, 2019 12:15 PM - 1:15 PM EST 

Snap Inc. is a scrappy, Santa Monica, California-based social image-based messaging platform and camera technology company started in 2011. And with 100 million users, they surprisingly dominate the social space for the 30 million teenagers that use the platform...topping Instagram, Facebook, and YouTube. That also means there are 70 million other users that are not teens that are using Instagram, and they cover a varied group of media-savvy people.

If you’re interested in learning more about how to create a Snapchat marketing strategy for your business, look no further. This upcoming Web-based presentation will cover everything you need to get started on Snapchat.

What we will discuss in this Webinar:

  • How to set up Snapchat (and Snapchat Camera) for your business?
  • What are Snapchat Spectacles and does your business need them?
  • What are the effective posting strategies for Snapchat?
  • What tools and services are available to help you get the most out of your Snapchat content marketing implementation?

Google Ads 101 for Small Business

Thursday, April 18, 2019 12:15 PM - 1:15 PM EST

Google Ads, formerly known as Google AdWords, is the Internet advertising platform that funds the largest search engine in the world, Google. As a small business, you can advertise using brief advertisements, service offerings, product listings, video content, and mobile application installs within the Google ad network. You can have a local or global reach, and target your customers with powerful audience filtering in unique ad display locations.

If you’d like to learn more about how to get started using Google Ads to promote your business to Web searches on Google, join us for this upcoming Web-based presentation.

What we will discuss in this Webinar:

  • Where are Google Ads’s ads displayed?
  • How to setup your Google Ads advertiser account properly?
  • How to create your first Google Ads campaign?

Big Fish in a Small Pond Marketing

Marketing Your Small Business on the "Other" Social Networks

Thursday, May 2, 2019 12:15 PM - 1:15 PM EST

We have covered all of the major social networking platforms on the Web today, and how to get your business out in front of your target audience using effective content marketing strategies. But, just as the Small Business market is the majority, there are many, many social networks that don’t get much media publicity but represent a large part of the social networking platform market.

In this upcoming Web-based presentation, we will cover the “other” social networks you can consider in your content and social media marketing efforts.

What we will discuss in this Webinar:

  • What smaller social networks exist?
  • How to find the right small social networks for your business on the Web today?
  • What are the best strategies for making the most out of joining small social networks?

We will be available live to answer questions you have about marketing and managing your business on the Web, Mobile, Social Media, and beyond!

These Webinars, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, President of W3 Consulting, and Managing Director of W3C Web Services, providing affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting services focused on helping Small Business market and manage on the Web.Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Recorded Webinar

This is an embedded YouTube playlist of the “Google and Beyond: Marketing and Managing on the Web” series. This will display the latest Webinar archived from the series; if you want to see prior Webinars follow the instructions below.

Playlist Instructions

Virginia SBDC