This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit.

Besides presenting the available strategies and their application, this course presents the sources of innovation and an overview of how decisions are made and how those decisions change over the course of a venture's life-cycle. Most wars are won or lost before they are ever fought. Understanding and applying the entrepreneurial strategies fueled by the sources of innovation is what separates the victors from the defeated.

Topics covered by this course include:

  • What is entrepreneurial strategy?
  • Being first with the most
  • Hitting them where they ain’t
  • Occupying a specialized niche
  • Changing the economic characteristics
  • Sources of innovation
  • What makes an entrepreneur
  • How entrepreneurs craft strategy
  • Strategic entrepreneurial decisions
  • Social entrepreneurship and innovation

Course Objectives

  • To define exactly what entrepreneurship is about and to define the purposeful, systematic practices that it embodies.
  • To present the available entrepreneurial strategies.
  • To help you understand the sources of innovation.
  • To describe how entrepreneurs craft strategy and the implications of the different kinds of decisions they must make.

Course is approximately 3.0 hours to 3.5 hours in length and provides over 160 animated slides complete with voiceover narration.