Understanding Your Customers. Do You Know Who is Listening?

To keep your company going during COVID-19, you need to look at who is responding to you today and how you are answering their needs. Are these the same customers you were talking to before?

Key Learning Objectives and Actionable Insights:

  • Learn how to define/redefine your customers
  • Review how they are responding to you and how that has or has not changed
  • Understand why knowing your customer is critical to your business
  • You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.

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Owners and key financial decisionmakers of for-profit businesses, share your recent experiences. Did your business seek financing such as loans or lines of credit in the last 12 months? How would you rate the financial condition of your business?

The Federal Reserve’s 2022 Small Business Credit Survey is open for responses, and the Virginia SBDC Network is a partner on this effort. By taking the survey, you contribute to data that directly informs the Fed, federal government agencies, service providers, policymakers, and others—ultimately benefitting your business and other businesses like yours. Take the 10-minute survey now. 

The survey is open to businesses currently in operation, those recently closed, and those about to launch. All responses are confidential.

The survey closes November 4, 2022. Questions? Contact Grace Guynn at grace.guynn@atl.frb.org.