Understanding Your Customers. Do You Know Who is Listening?

To keep your company going during COVID-19, you need to look at who is responding to you today and how you are answering their needs. Are these the same customers you were talking to before?

Key Learning Objectives and Actionable Insights:

• Learn how to define/redefine your customers
• Review how they are responding to you and how that has or has not changed
• Understand why knowing your customer is critical to your business
• You’ll also walk away with actionable questions and outside resources you can use to help you better understand your customers.