Using Data to Assess the Tasting Room Experience

Craft beverage producers usually think they know what appeals to their tasting room guests – after all, it’s an audience that’s not shy about voicing their opinions. But how can you get past the noise and arrive at what really matters, both to the visitors and the company’s bottom line?

In this webinar, Craft Beverage Assistance Manager Chris Van Orden asked Michael Varda, Founder and Principal of Crafted Insights, how data can inform market analysis, brand tracking, and ultimately stronger tasting room performance.