Work around the clock: 24-hour gym comes to Altavista

VISTA Fitness

Justin and Alyssa Campbell are experts when it comes to motivation. As the owners of Altavista’s only 24-hour gym, they had to be, in order to realize their goal of opening their own fitness facility. Justin explains, “In a small town, we had concerns that a new gym might not have a big enough customer base, especially when there is stiff competition from the local YMCA.”

However, with a high concentration of manufacturing facilities in the area requiring employees to work odd shifts and late hours, Justin and Alyssa felt sure that a clientele existed who wanted, and needed, 24-hour access to a gym. “We firmly believe that fitness must be convenient to become a habit,” says Justin. “With Vista Fitness 24, we are able to fit around our clients’ lives instead of them having to work around a facility’s schedule,” he adds.

Alyssa and Justin attended two separate business boot camps to prepare for the opening of Vista Fitness 24. One, named Pop Up Altavista, was a business-launch competition that also gave participants a crash course in the basics of starting a small business. Through this event, they connected with the SBDC – Lynchburg Region and advisors Stephanie Keener and Nathan Kolb.

“It was at the second class that things got very real for us,” Justin says. “We knew that it was definitely happening, and we were clinging to every piece of information we could get. The one-on-one sessions with the advisors were so helpful for us,” he adds. “The SBDC counselors worked with us through the loan process and then worked with a student team from the community college to build our website.”

In January 2018, Justin and Alyssa opened the doors of Vista Fitness 24, a storefront nestled in the heart of downtown Altavista that offers guests cardio equipment, strength-training machines, free weights, and a wide variety of classes. Members have key cards and free childcare during select hours, key features that keep their patrons coming and meeting their fitness goals. “We hope to cut out as many excuses as possible for our clients not to come,” says Justin.

The timing for a 24-hour gym in Altavista was perfect. “We have been on an upward membership trajectory since we opened,” says Justin. “We were amazed to be able to reach profitability after the first month. Our clients are our biggest advertisers. We get so much positive feedback from them.”

Virginia SBDC