Elite Culinary Staffing
Elite Culinary Staffing provides solutions for the hospitality industry with guidance from the SBDC
When employee call-outs left chef Jermaine Boothe short-staffed during a busy evening at the restaurant where he worked, he said to himself, “I wish there was someone I could call.”
“I wanted to create something where you have a bunch of professionals on call,” explains Jermaine.
Jermaine previously met Hampton Roads SBDC Assistant Director Debra Farley in 2012. As his vision of owning a restaurant shifted to staffing, he knew exactly whom to contact. With Debra’s help, he began planning his new venture.
“Debra has been there in every stage of my business and growth so far,” he says. “She knows my business inside and out.”
In 2013, Jermaine founded Elite Culinary Staffing, a temporary staffing agency. Elite Culinary seeks to meet the growing needs in the hospitality industry, and offers transitional job opportunities and skills training for military veterans, foster children aging out of the system, and formerly incarcerated individuals in the Hampton Roads area. In 2018, he expanded services, opening a training facility for hospitality professionals ranging from servers to small-business owners.
Since Elite Culinary launched, the SBDC has facilitated growth through one-on-one advising and workshops, and helped Jermaine with marketing strategies and insurance options. During the pandemic, Debra provided professional insight, keeping Jermaine up to date on available resources.
“I can Google things and take a shot in the dark, or I can contact Debra and say ‘this is what I’m looking for,’ and she will connect me with people I can trust,” Jermaine says. “Like many businesses, ours was adversely affected by the pandemic. Debra assisted me in pivoting. We began working on a mobile application, which connects employers to employees directly.”
With Debra’s help, Jermaine launched his staffing app in 2020. The SBDC also provided support for state and federal grant applications, resulting in approximately $160,000 in funding.
Looking to the future, Jermaine has big goals. He hopes to grow his mobile app to serve 10,000 users, secure more government contracts, and begin consistent workforce development and training in his new facility. He cites the SBDC’s professional network as the organization’s most valuable asset.
“As I grow and sustain my business, it’s so important to me that I have someone I can call that understands business — and most importantly, understands my business and can give me constructive advice,” says Jermaine. “I do and will refer people to the SBDC all the time.”