Upcoming Webinars

Marketing with Marketing Starter Kit

Presented by the Capitol Region SBDC

August 16

August 16 | Marketing with Marketing Starter Kit | 6:30 PM EST | Register Here

This course will provide business owners with the knowledge and tools they need to market like a pro. When adding a full-time marketing person to your team isn’t an option, the job becomes yours. Our goal is to demystify marketing so that it becomes something that you are less stressed about and more excited about!

Marketing 101

Presented by the Mason SBDC

August 18

August 18 | Marketing 101 | 10 AM EST | Register Here

Refresh your knowledge to effectively market your goods and/or services!

This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Building your Business Performance Dashboard Metrics - A Step by Step Guide

Presented by the Mason SBDC

August 24

August 24 | Building Your Business Performance Dashboard Metrics | 10 AM EST | Register Here

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, on Wed, Mar 23, 2022, as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses!

During this webinar you should be able to: 

  • See what business dashboards look like
  • Understand why a “scorecard” is important
  • Become familiar with the principles that guide your 1st dashboard draft
  • Know how to get started and begin building a dashboard for your business
  • Decide on a group of simple but important key metrics
  • See what software is available, making scorecard development easier
  • Learn how and when to use these new business metrics with your business team
  • See how dashboard insights can make a positive impact on your business performance
  • AND... hear answers to many of your business briefing questions in real time!