Old Town Alexandria, noted for cobblestone streets and a tavern where George Washington once slept, is a place that appreciates old-fashioned, personal service. It follows that Monday’s Child, a children’s clothing store that provides just that, has been successful in Old Town.
Store owner Maura Burchette reports that sales were, in fact, great in March 2020. Before the month was out, the COVID pandemic would change that dynamic.
“We went from full steam ahead to shut down,” Maura says.
Maura purchased the store two years before. With only a month to prepare for an opening date of October 1, 2018, Maura reached out to the Alexandria SBDC. “Jack Parker, a business advisor there, told me to write a business plan and come see him, but I put it off for nine months,” Maura recalls. “After I caught my breath a little, I contacted Jack again.”
Maura found Jack waiting with a checklist. “He told me a business owner wears 12 different hats — and I was wearing about two,” she recalls. “But Jack had a plan to show me the rest.”
The first step was writing a business plan. “Writing the plan was very helpful,” Maura notes. “The SBDC tells you like they see it — Jack would say, ‘your strength isn’t here, but here’s the right person to help you.’ The SBDC connects you to the right people to help your business.” It also helped her obtain $85,000 in loans and a line of credit.
During the pandemic, another big help was information on federal assistance and grants. “The SBDC worked very hard to educate us on all the opportunities,” Maura notes. “With help from the SBDC, we got PPP [Paycheck Protection Program] and grants totaling about $17,000 — help that really made a difference.”
The pandemic, Maura adds, did have silver linings. “COVID pushed us to improve our web site,” she says. “We’re much more efficient now.”
By March 2021, the tide began to turn. “People were ready to shop again,” Maura says. “Right now, I’m on track to do double what the previous owner did in her best year. While other businesses were closing during COVID, we, in fact, expanded.”
Maura decided to lease a small shop next door for a first communion/baptismal gown space. “It’s been a big hit,” Maura says.
The SBDC also falls into the “big hit” category for Maura. “Having the right guidance makes all the difference,” she concludes. “The SBDC’s help is indispensable to me — and, even more amazing, it’s offered for free.”