Springbok Analytics is at the leading edge of revolutionizing how the world views human muscle. To build the necessary infrastructure for the business to launch and assess the market opportunities nationally and internally, they turned to the Central Virginia SBDC.

Founded on technology invented by an interdisciplinary research team at the University of Virginia (UVA), Springbok Analytics developed a first-of-its-kind, AI-driven platform to visualize and analyze individual human muscles. “Our technology replaces the manual and subjective nature of reading and analyzing MRIs through a patented AI and machine-learning-based approach,” explains CEO Scott Magargee. “The result is a better-than-human analysis of musculature that helps health experts make more informed decisions about individual care.” 

These dynamic visualization options give groundbreaking insight to support strength-and-conditioning coaches and trainers, surgeons, physical therapists, and researchers. An extremely valuable tool, it can reduce the risk of injury, guide personalized physical therapy and rehabilitation, and optimize performance. “Our singular goal is to give people previously unavailable insight and organize it in different but easily digestible ways, supporting healthcare’s transformation to precision medicine and personalized care.” Scott says.

The UVA Licensing and Ventures Group referred Scott to Rebecca Haydock, the SBDC’s Executive Director. “Rebecca and her SBDC colleagues have been an invaluable resource for Springbok,” Scott says. “Each counselor with whom I’ve interacted has been very engaged and truly enthusiastic in their support, whether in making introductions to potential investors, connecting us with other public and private resources, or providing guidance on different aspects of the business.” 

“One of the biggest value-adds for us,” Scott continues, “has been the research and analysis provided by Aaron Miller, Director of the Virginia SBDC’s International Business Development Program, and his team. They produced a comprehensive market research report on the international clinical trial opportunities available, and potential strategic partners for Springbok that would have taken us several months and a lot of money to replicate. I could not have been more impressed with their work product. As a result, we are well-positioned to launch formal business development efforts on a global scale in the coming months.”

Scott summarizes, “From my perspective, the SBDC does an incredible job identifying where the organizational gaps are and where they can add the most value — whether it’s a mom-and-pop shop or an emerging tech company trying to get off the ground. Any small business, whether mature or early stage, should leverage all of the resources the SBDC has to offer.”