Amplitude9’s robotic team upgrades the workplace with innovative solutions from the Virginia SBDC-ICAP program
Amplitude9‘s Robotic Process Automation (RPA) technology can reduce data-entering processes from 16 hours to 25 minutes. To make this happen, the company employs digital assistants to help perform mundane tasks previously completed by humans.
Anthony Fung, former Deputy Secretary of Technology for the Commonwealth of Virginia, spent much of his career driving opportunities for new technologies to help with government operations. In 2019 he launched Amplitude9 to offer digital solutions to increase employee productivity, cut organizational costs, and improve service delivery.
“Using RPA allows employees to focus on tasks of higher value to their organization,” Anthony says.
With assistance from the team of digital assistants, the Mason SBDC and the Virginia SBDC’s Innovation Commercialization Assistance Program (ICAP), Amplitude9 is working to change today’s workplace. Amplitude9 is currently experiencing rapid growth – 200 percent in several key indicators – in the process.
To market his concept to prospective clients, Anthony turned to the SBDC’s ICAP program, which offers expertise in launching innovation-focused companies. He worked with Mason SBDC Director Timm Johnson and ICAP Director Josh Green. Timm advised Anthony on strategy, discussed concepts around building a robotics business, and worked with Anthony on finance, market analysis and digital marketing.
ICAP provided key pieces of guidance on customer discovery.
“Mason Mentors helped me identify my core market customer base,” Anthony notes. “Both the SBDC and ICAP advised me on future growth.”
That future growth includes plans for a “bot store” where Amplitude9 customers can easily purchase their own off-the-shelf robots.
“With a bot store, customers could pull a bot off the shelf and very quickly realize the benefits,” Anthony says.
Amplitude9 has already achieved impressive growth. In three years, the business has acquired nine clients, including George Mason University, and has experienced a growth of 200 percent. As the company continues to thrive, Anthony plans to keep the SBDC relationship and confer with the ICAP mentors as the company scales in growth.
“The SBDC is available and ready to offer valuable advice,” Anthony concludes. “As the CEO of a small business, I find it helpful to have the perspective of experienced entrepreneurs.”