Whistle Pig Country Store Deli & Coffee Shop grew from intention, purpose, and a deep connection to place. After more than forty years away, sisters Jan Brown and Melissa Hubbard returned to Lee County and quickly recognized the shift around them. Diversity had increased, yet the shared spaces that once anchored community life had faded. A “For Sale” sign on a long-standing country store signaled more than a real estate listing. In that moment, the sisters recognized an opportunity to restore connection, not simply reopen a building.

In 2025, Jan and Melissa opened doors to Whistle Pig Country Store Deli & Coffee Shop inside the former Wheeler Store along Wilderness Road. Today, local residents mingle with visitors, travelers, and students from nearby universities. Unique merchandise lines the shelves, while a full deli and coffee shop invite guests to pause or stay awhile. From the outset, the vision held steady. Whistle Pig would foster gathering, create local jobs, and support employees through a culture of respect and care.

Opening a business in rural Appalachia brought real obstacles. Infrastructure gaps, startup logistics, and limited access to nontraditional financing shaped early decisions. Support arrived through the Mountain Empire Small Business Development Center, where the sisters partnered with advisor Becki O’Quinn. Her experience guided them through rural startup requirements, operational planning, and financial readiness.

Although funding options remained narrow, SBDC support helped identify viable opportunities and assess next steps. Small grants followed, enabling critical infrastructure improvements and paving the way to opening day.

Today, Whistle Pig Country Store Deli & Coffee Shop continues to operate with its founding purpose intact. Each morning begins with community at the center, guided by connection, service, and sustainability. Jan and Melissa credit Becki for practical guidance and for clarifying the responsibilities tied to building something meaningful in a rural place.

Their story reflects the resolve required to return home, invest locally, and create a business that serves more than customers. It serves a place.

Economic Impact

• Opened a new rural retail, deli, and coffee shop in Lee County
• Created 10 local jobs since opening
• Secured $35,000 in local grant funding to support startup infrastructure needs
• Provides a gathering place for residents, travelers, students, and park visitors
• Continues to experience steady sales growth since opening

Road Striping Services began with a straightforward idea that felt anything but simple at the time. After leaving a large company when culture and priorities shifted, Danielle Brouillet and Murray Hood set out to build a lean, values-driven operation centered on people and performance. The mission was clear: earn trust through quality, serve clients of every size, and grow only as fast as excellence allows.

From its first job in August 2024 to a full calendar in 2025, the company specialized in pavement markings, temporary traffic control, bike lanes, and ground-mounted signage. Work contracts span from federal and state projects, local municipalities, commercial sites, and neighborhood lots. Relationships drive the business model: many contractors already trusted the leadership team’s reputation and were eager to have Road Striping Services tackle delayed jobs once its doors opened. That early confidence, coupled with thoughtful hiring and training, transformed a small crew into a tight-knit six-person team.

The Hampton Roads Small Business Development Center ( SBDC) served as a trusted guide at every stage. Danielle first connected through a webinar and quickly moved into one-to-one advising. With SBDC support, the business developed a compliant startup checklist, secured the necessary licenses and pre-qualifications, established financial systems, and accessed expert resources for bookkeeping and accounting.

As the company grew, advising evolved from “how do we start” questions to capital planning and equipment strategy, helping the team scale responsibly while maintaining its hands-on quality.

“Could I have achieved this on my own? Perhaps. However, would it have been as focused, swift, and consistent? Definitely not. I had a team, a roadmap, and the assurance to continue progressing.”

Looking ahead, Road Striping Services intends to remain deliberately sized and consistently reliable, expanding capacity only when the right people and processes are in place. The vision is steady: maintain crew safety; keep traffic moving; and deliver every project on schedule, on budget, and true to the company’s promise.

Economic Impact

• Launched operations and completed first projects in 2024, with sustained growth through 2025
• Built a six-person full-time team, with workforce development and on-the-job training for new hires
• Achieved required licenses and pre-qualifications to compete for state and municipal work
• Diversified customer mix across federal, state, local, commercial, and private sectors
• Strengthened cash-flow management through vendor terms, bookkeeping systems, and SBDC financial advising
• Pursuing growth capital to add equipment and expand capacity while maintaining quality standards

When Katie Shull chose to step away from her desk job, she did not begin with a sweeping business plan—only a clear desire to spend her days around dogs. What started as a simple wish to “work with dogs instead of computers” evolved into a growing small business defined by care, commitment, and steady ambition.

After volunteering at a local animal shelter and several rescue groups, Katie realized that while she loved supporting animals, the emotional strain and limited income made long-term work there difficult. Seeking a more sustainable path, she reached out to a local kennel to gain hands-on experience. Sunny Ridge Kennels, just minutes from home, proved to be the ideal setting. When the longtime owner shared plans to retire, Katie began working part-time, learning everything from daily care routines to customer service. Over three years, she became part of the kennel’s rhythm and built lasting relationships with both the dogs and their owners.

When the moment arrived for Katie to assume control of the business, she encountered her greatest challenge: purchasing it. She sold her home to make the down payment and secured an SBA 7(a) loan to finalize the purchase. “It sounded a little crazy to some people,” she said, “but I knew this was what I wanted. It felt like a once-in-a-lifetime chance.”

That determination led her to the Shenandoah Valley Small Business Development Center (SBDC), where advisor Barry Henderson became an essential guide. “I didn’t know where to start,” Katie explained. “Barry helped me understand what banks needed to see. He taught me how to build a business plan and financial projections that made sense.” He also connected her with key resources, including an attorney who later became one of her boarding clients.

With guidance from the SBDC, Katie successfully transitioned from employee to owner in October 2024. She and her husband, Dustin, now operate the business and live on the property full-time, supported by a dedicated team of six part-time staff. Under their leadership, Sunny Ridge Kennels continues to offer a safe, clean, and nurturing environment for pets while preserving the personalized care that clients have come to rely on.

“The SBDC made a process that felt impossible seem achievable,” Katie said. “They gave me structure, confidence, and the right people to talk to when I needed them most.”

Katie’s journey is a testament to what happens when passion meets preparation. As Sunny Ridge Kennels celebrates its first anniversary, she remains focused on steady growth and happy dogs. “Every day I get to do what I love,” she said. “That’s success to me.”

For nearly two decades, Krum Rangelov climbed the ranks of the collision repair industry, starting as an estimator and eventually managing multiple dealership repair centers. Yet despite his proven results and leadership, he often felt overlooked and undervalued in the corporate world. When the pandemic struck—and yet another pay cut was announced—Krum decided it was time to take control of his own future. “My boss told me the grass isn’t greener on the other side,” he recalled. “I told him, you’re right—exactly why I’m going to work for myself.”

Mountain Thyme Honey began as a simple dream. After nearly thirty years in Northern Virginia, Sarah Melendy moved to a quiet log cabin surrounded by mountains and wild thyme, imagining a slower, more intentional life. She had long been fascinated by beekeeping, inspired by her daughter’s college course in honeybee biology and a high school honeybee club where students shared jars of fresh honey like precious gifts. When Sarah discovered stacks of unused hive equipment in the garage of her new home, it felt like a sign. The former owner told her she could keep everything, and Sarah stepped into beekeeping with curiosity and a sense of wonder that still shapes her business today.

 For Christina Hudson, fitness has long been a pathway to deeper purpose. After years of military service, she recognized the powerful link between discipline, resilience, and community — principles that later shaped her vision for a space where people could rebuild strength in both body and mind. As a disabled veteran, Christina saw firsthand how movement and shared support can restore confidence and well-being. “Functional fitness saved me,” she said. “I wanted others to feel that same empowerment — to experience fitness as accessible, uplifting, and truly transformative.”