KJ’s finds a recipe for success
LaKisha Jackson does not believe in giving up. When she was laid off from her job in 2009, LaKisha didn’t despair; she made cakes instead. Now she has her own business on South Boston’s Main Street.
“My aunt got me into cake decorating,” LaKisha say,. “and I took four courses to be certified.” For the past eight years, LaKisha has been making a name for herself – KJ’s Cake Creations – selling cakes and other baked goods from her home.
“Last year a friend asked if I’d heard about the SoBo Start Up program,” LaKisha continues. She filled out an application and started attending the classes taught by Lin Hite, Director of the Longwood University SBDC – Western Region.
“A lot of different people came in to talk about starting a business from the ground up — all the things you needed to know,” LaKisha says. “They gave us analytics that showed what competition we would have. They talked about how we could reach people in our area and how to target them.”
Preparing a business plan was another important component of the class. “The SBDC has a packet for doing a business plan,” LaKisha explains. “It was pretty much self-explanatory and a big help.”
With funding from the SoBo Start Up grant award, LaKisha was able start her business without additional financing. Her family pitched in to transform a former tattoo parlor/beauty salon into a bakery. “If I purchase the building, then I will need to obtain financing,” she adds. “And, if I do purchase, I would fix up the second and third levels and rent it out for meetings and conferences,” she adds.
LaKisha, who uses family recipes and does all the baking herself, depends on customer feedback to fill her display cases every day. “I didn’t think my business would take off like it did,” she notes. “There’s been some days we’ve sold out by 5 o’clock.”
“Lin Hite is a big asset,” she says. “He will just pop in and ask, ‘How are things going? Do you need any help?’ I’m very appreciative of that.” LaKisha doesn’t hesitate to tell others about the SBDC. “I highly recommend them,” she concludes. “The SBDC is a good backbone for your business. They’ll get you headed in the right direction, and with the SBDC you don’t have to fight the battles by yourself.”